Senior Paid Media Buyer

📌 Job Overview

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across multiple channels — with emphasis on Meta, TikTok, Snapchat, Twitter/X, and AppLovin.

This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. It’s a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

📋 Job Responsibilities

Campaign & Platform Ownership

• Navigate and manage paid social platforms (Meta, TikTok, Snapchat, Twitter/X, AppLovin)

• Stay current on platform changes, updates, and best practices

Ad Building

• Own creation, management, and optimization of paid social ads

• Develop ad copy and creative content aligned with campaign objectives

• Ensure ads meet platform guidelines and brand standards

Data Analysis

• Analyze campaign performance data to identify trends and insights

• Generate reports on CTR, conversion rates, and ROAS

• Own the creative feedback loop, translating performance data into actionable direction for the creative team

Quality Assurance

• Conduct thorough checks for accuracy and consistency in campaigns

• Monitor ad performance and resolve discrepancies proactively

Ad Creative

• Collaborate with the performance creative team to develop compelling visuals

• Provide feedback to enhance ad effectiveness

• Ensure creative assets are received and launched on time

Campaign Management

• Manage and optimize campaigns across all owned channels

• Implement targeting strategies to reach desired audience segments

• Monitor and allocate budgets, adjusting spend and bid controls to maximize performance

Strategic Planning

• Contribute to campaign strategies and media plans

• Participate in brainstorming sessions for innovative campaign ideas

• Research and identify new advertising opportunities and platforms

• Apply creative analysis frameworks to identify what’s working and why

External Partner Communication

• Serve as the main point of contact for external ad partners/agencies

• Review, analyze, and share insights around campaign performance clearly and concisely

✅ Qualifications & Experience

• 5+ years of DTC Paid Media Buying and Growth Marketing experience

• Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin

• Experience in DTC ad agencies or in-house at $100M+ DTC brands (preferred)

• Familiarity with analytics/attribution tools (Northbeam, Triple Whale, Haus, GA4)

• Strong knowledge of incrementality, lift testing, and spend scaling

• Exceptional analytical skills with experience building and presenting reports

• Experience in audience segmentation, retargeting strategies, and A/B testing

• Strong communication and collaboration skills

• Proficiency in GSuite, Notion, Slack, and Loom