Marketing Specialist at SheCodes

About Us

SheCodes is one of the world's largest online coding schools for women, with 250,000+ students across 180 countries and over 1 million email subscribers. We are a profitable, founder-led company entering our most ambitious chapter: launching SheCodes AI, scaling our product portfolio, and working toward our mission of teaching 1 million women around the globe how to code.

We have a massive audience, a proven product, a loyal community, and a clear roadmap. What we need is a marketing leader who can turn that into explosive growth.

The Role

You will support marketing at SheCodes. You will be responsible for growing our audience, increasing enrollments, improving retention, and building the marketing engine that takes us from 250,000 students to 1 million.

This is a hands-on role. You will write emails, analyze ad performance, plan campaigns, coordinate with freelancers and agencies, and get into the data every single day. We are a small team that moves fast. If you are looking for a role where you set the strategy and someone else does the work, this is not it.

What You'll Own

Email Marketing

• Support and execute our email marketing strategy across 1M+ subscribers

• Write, test, and optimize email campaigns: product launches, promotions, newsletters, drip sequences, and re-engagement flows

• Segment audiences and personalize messaging to increase open rates, click-through rates, and conversions

• Build and manage automated email sequences for onboarding, upsells, and lifecycle marketing

Customer Development

• Deeply understand our students: who they are, why they enroll, what makes them stay, what makes them leave

• Run surveys, interviews, and feedback loops to inform product and marketing decisions

• Turn student success stories into compelling marketing assets

Social Media

• Develop and execute a social media strategy that reaches women interested in technology, career growth, and AI

• Grow our presence on Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms

• Create or coordinate content that educates, inspires, and converts

• Build community engagement and turn followers into students

Advertising and Performance

• Monitor and optimize paid advertising campaigns across Meta, Google, TikTok, and other channels

• Work with agencies or freelancers on ad creative and targeting

• Track ROI and make data-driven decisions about budget allocation

• Report on key metrics: CAC, LTV, ROAS, conversion rates

Product Growth

• Assist in driving awareness and adoption for our expanding product portfolio, including SheCodes AI, SheCooked.ai, SheDreams Foundation, WeCode, and other projects in development

• Coordinate launch marketing for new products and features - Identify and test new growth channels and partnerships

Brand and Positioning

• Support the maintenance of the SheCodes brand voice across all touchpoints

• Ensure consistency in messaging, tone, and visual identity

• Position SheCodes as the definitive destination for women learning to code with AI

Who We're Looking For

Essential qualifications:

• 3+ years of experience in a similar marketing role

• Proven experience in ed-tech, online education, or creator-led businesses

• Deep expertise in email marketing at scale (100K+ subscriber lists minimum)

• Hands-on experience with social media strategy and content creation

• Strong analytical skills with experience in ad performance monitoring and optimization

• Active daily use of AI tools (ChatGPT, Claude, or similar) integrated into your workflow, not as an experiment but as a core part of how you work

• Excellent written English with the ability to write compelling copy that converts

• A self-directed working style with the confidence to make decisions, take ownership, and move forward without constant direction

• Experience working in a remote, async-first environment

Highly valued:

• Experience marketing to a female audience

• Familiarity with tools such as Stripe, Vercel, Mailchimp, ConvertKit, Loops, or similar marketing and SaaS platforms

• Experience with video content strategy (YouTube, TikTok, Reels)

• Understanding of SEO and content marketing

• A genuine passion for education, women in technology, or global social impact

• Experience managing freelancers, agencies, or small marketing teams

Why This Role Matters

SheCodes has already changed the trajectory of 250,000 women's careers. We receive messages every week from students who landed their first tech role, launched their first product, or gained the confidence to call themselves a builder. And we are just getting started.

We have over 1 million email subscribers, a global brand trusted in 180 countries, and a product portfolio that is expanding rapidly. The foundation is built. What we need now is someone who can take this audience and this brand and turn it into a growth machine.

The founder builds the product. You support building the audience. Together, that is how we reach 1 million students.

If you are looking for a role where your work has a measurable impact on real lives, where you can shape the marketing strategy of a global education company from the ground up, and where the results of your work are visible in the numbers and in the stories of women whose lives you helped change, we would love to hear from you.