WordPress Marketing Manager

YOUR ROLE:

• We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.

YOUR RESPONSIBILITIES:

• WordPress Marketing Strategy:

• Develop comprehensive marketing programs for different WordPress user segments;

• Design acquisition campaigns targeting WordPress users across paid and organic channels;

• Create lifecycle marketing programs that drive activation, upsell, and retention;

• Build data-driven segmentation based on WordPress usage patterns.

• Campaign Development & Execution:

• Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;

• Design personalized customer journeys from first touch through renewal;

• Develop upsell programs based on customer growth signals and usage patterns;

• Create win-back programs for churned customers;

• A/B test campaigns to maximize conversion and retention rates.

• Performance & Growth:

• Define and track key metrics: CAC, LTV, churn rate, expansion revenue;

• Analyze WordPress customer behavior to identify growth opportunities;

• Monitor competitive landscape and adjust campaigns accordingly;

• Build predictive models for churn risk and upsell potential;

• Report insights and recommendations to executive leadership.

OUR EXPECTATIONS:

• 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;

• Proven track record managing full-funnel marketing programs;

• Experience with marketing automation platforms (HubSpot, Marketo, or similar);

• Strong analytical skills with ability to translate data into proposals and decisions;

• Understanding of WordPress ecosystem and user needs.

WHAT WE OFFER:

• Working on in-house built products, using the latest technologies;

• Competitive salary with achievement bonus;

• Reduced working hours every Friday;

• Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;

• Anniversary and company gifts.

If this sounds like something you’d be interested in, we'd love to hear from you! 

All applications will be processed in confidentiality. 

Please note: 

Only resumes and a short cover letter submitted in English will be considered for this position.

Only shortlisted candidates will be contacted for further steps.