Creative Manager

Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers — helping them improve their quality of life. Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable. At Transfr, we believe the future starts with innovative workplace training and skills development. We’re building bridges between schools, workplaces, and governments to help improve training and job placement pipelines and create a better tomorrow, today.

Summary:

We’re looking for a Creative Manager to lead and scale our marketing design function. This is a player-coach role where you will manage a small in-house design team and external partners while contributing hands-on to creative production. You will ensure every asset, from web pages and emails to ads, videos, and presentations, is visually exceptional, on brand, and built to perform. You will bring structure, creativity, and innovation to how we design for growth, leveraging brand templates, AI, and modern tools to increase speed, scalability, and consistency across the organization. This role is ideal for a creative leader who loves blending design strategy, people development, and performance-driven marketing.

Key Responsibilities

Creative Leadership and Management

• Lead and mentor the creative team, including a Digital Designer, Graphic Designer, and freelance designers and videographers.

• Establish clear processes and expectations for creative production to ensure high-quality, on-brand deliverables with quick turnaround times.

• Provide constructive feedback, career development, and growth opportunities for team members.

• Foster a collaborative, innovative culture focused on quality, accountability, and continuous improvement.

Creative Production and Execution

• Oversee concepting and execution of digital marketing assets, including web pages, emails, ads, social media content, videos, and event materials.

• Ensure all designs support marketing goals such as lead generation, opportunity creation, bookings, sales enablement, and event engagement.

• Maintain alignment with brand identity and messaging across all channels.

• Collaborate closely with Demand Generation, Product Marketing, and Sales teams to produce creative that drives measurable results.

• Develop, maintain, and enforce standards for corporate templates, including presentation decks, email signatures, and document templates, ensuring brand consistency and ease of use across teams.

Process, Tools, and Scalability

• Implement and optimize creative workflows to ensure projects are delivered efficiently and on time.

• Create and manage scalable design systems and templates that empower the organization to produce on-brand materials efficiently.

• Leverage AI tools, templates, and automation to enhance creative output and scalability without sacrificing quality.

• Manage external creative partners, freelancers, and agencies to extend team capacity when needed and within budget.

• Maintain a shared asset management system to streamline collaboration, access, and version control.

Brand Stewardship and Performance

• Review performance data regularly to inform creative decisions and iterate on what drives engagement and results.

• Partner with the Demand Gen, Product Marketing and Revenue Operations teams to connect creative output to performance metrics, including lead conversion, sales team adoption, and campaign ROI.

• Own and evolve brand guidelines and corporate standards to maintain a cohesive identity across internal and external communications.

• Elevate the brand through thoughtful storytelling, design innovation, and creative experimentation.

Qualifications

• 6+ years of experience in design or creative roles, with at least 4 years in a manager or team lead capacity

• 3+ year developing creative for demand generation or growth marketing

• Deep understanding of best practices for demand generation and digital marketing channels, including web, email, paid media, and social, and how design drives performance.

• Proven experience designing for B2B SaaS or technology companies.

• Strong portfolio demonstrating creativity and measurable business impact.

• Expertise in key design tools (Figma, Adobe Creative Suite, Canva, etc.) and familiarity with video production workflows.

• Experience using AI design tools (such as Midjourney, Runway, ChatGPT, or automation platforms) for creative scaling.

• Excellent communication, collaboration, and project management skills.

• Passion for mentoring designers and fostering creative growth.

• Experience in education or public sector marketing is highly preferred.

What We Offer: The base salary range for this position is expected to be between $130,000 - $140,000, with the actual base salary amount dependent on a number of factors, including but not limited to a candidate’s credentials, relevant experience, and primary job location. In addition to salary this role will be eligible for additional bonus and company benefits such as stock options, 401(k), paid vacation and sick time, and medical/dental/vision insurance.

In Closing:

If you're looking to make a big difference in the lives of others, we invite you to join us on our mission to make learning more intuitive and help individuals develop the skills they need for career success.

Be a part of creating pathways to prosperity by helping to develop training simulations to teach skills that lead to well-paying jobs, for all.

At Transfr, we embrace diversity because it breeds innovation. Transfr is an equal opportunity employer that participates in E-Verify committed to providing equal employment opportunities to all applicants, consultants, and employees, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Must be authorized to work in the United States without restriction

Learn more at transfrinc.com