Marketing Operations Manager

About Twin Health

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care.

Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We build dynamic models of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — to map their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working Here

Our team is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members.

Twin has been recognized for both innovation and culture, including:

• Innovator of the Year by the Employer Health Innovation Roundtable (EHIR)

• Selected to CB Insights’ Digital Health 150

• Named one of Newsweek’s Top Most Loved Workplace®

With more than $100 million raised in recent funding, including a $53M Series E round in 2025 led by Maj Invest and a $50M investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally.

Opportunity: Marketing Operations Manager (Execution & Performance)

The Marketing Operations Manager owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads.

This role partners closely with channel owners and serves as the primary liaison to the Analytics team, ensuring campaign quality, accuracy, and performance insights.

Responsibilities

• Campaign Execution & Coordination: Own execution across channels, manage QA processes, track time-to-launch

• Audience Segmentation & List Management: Build and validate audiences, manage segmentation logic, maintain documentation

• UTM Tracking & Landing Page Coordination: Create/manage UTMs, coordinate landing page QA, validate tracking

• Performance Reporting & Analytics Partnership: Scope reporting needs, synthesize insights, monitor campaigns, resolve discrepancies

• Vendor & Partner Coordination: Manage vendor relationships, document SOPs, reconcile invoices

What Success Looks Like

• Campaigns execute on schedule with zero QA misses

• Audience builds are accurate and well-documented

• Analytics team views this role as a clear, reliable partner

• Performance scorecard is current and actively used by leadership

• Data discrepancies are caught early and resolved with clear documentation

• Vendor relationships are smooth and invoices reconciled accurately

Qualifications

• 3–5 years of experience in campaign execution, marketing operations, or related role

• Hands-on experience with marketing automation platforms (Braze preferred)

• Familiarity with segmentation tools and data pipelines (Hightouch, Snowflake)

• Strong analytical skills with dashboards/reporting tools (Lightdash, Salesforce)

• Experience collaborating with analytics/data teams

• Detail-oriented with a quality-first mindset

• Comfortable managing vendor relationships and SLAs

• Ability to translate data into clear narratives for non-technical stakeholders

📍 This is a remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship not available).

Compensation & Benefits

• Salary: $115,000 – $125,000 annually

• Equity Participation: Opportunity for ownership

• Vacation: Unlimited PTO with manager approval

• Parental Leave: 16 weeks fully paid (delivering parents), 8 weeks fully paid (non-delivering parents)

• Healthcare: 100% employer-sponsored for you, 80% coverage for family; HSA & FSA options

• Retirement: 401k savings plan

• Remote Team: Work with an accomplished global team