Senior CRM Marketing Manager

Are you a driven Senior CRM Marketing Manager, looking for an unique opportunity in a profitable, travel scale up?

Vio.com believes travel is the one thing that opens minds to new ideas, cultures, and ways of thinking. Our mission is to get every traveler the best accommodation deal, worldwide. From adventure travel and backpacking, to honeymoons and family vacations, we genuinely care so that every traveller can make the best-informed accommodation choice.

As we continue to grow rapidly and profitably, we are looking for a Senior CRM Marketing Manager to join our team as our first CRM hire. Reporting into our Head of Brand and Product Marketing, you will lead the creation and execution of our customer relationship management strategy to improve customer lifetime value.

What you will do:

• Strategy development and execution: Define and execute a comprehensive CRM strategy aligned with our business goals and brand strategy. 

• Campaign management: Plan, execute, and optimise multi-channel CRM campaigns, including email, SMS, push notifications, and our customer loyalty program.

• Data analysis: Utilise customer data and analytics to segment audiences, identify trends, and optimise campaign performance. 

• Customer journey mapping: Design and implement customer journey maps to enhance the customer experience at every touchpoint in the booking process.

• Automation: Manage Customer.io (our CRM automation tool) end to end to streamline campaign execution and enhance efficiency.

• Optimisation: Create and set up A/B tests and drive incremental improvements in performance.

• Reporting: Provide regular reports and data-driven recommendations. Experience using Looker is highly preferable.

Who you are:

• Proven experience (7+ years) in CRM campaign management, preferably within e-commerce or travel startup or scale-ups.

• Ability to create and execute a CRM strategy, starting with a relatively ‘blank page'.

• Proficiency in CRM platforms, marketing automation and data analysis tools (e.g. Customer.io, Salesforce, HubSpot, Looker etc).

• Excellent analytical skills with the ability to interpret data and generate actionable insights.

• Strong project management skills and attention to detail with the ability to manage multiple campaigns simultaneously.

• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.

• Proactive approach with a growth mindset.

Why join us now?

• We are one of the fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x in the last few years, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;

• The mobile applications (iOS and Android) we launched in 2023 are already a big success in the US, and we are aiming at 10M global app installs by the end of 2024, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;

• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;

• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer: 

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;

• A great compensation package, perks and benefits (including significant stock appreciation rights);

• Flexible time off (take as many holidays as you need) and a chance to work remotely;

• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;

• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;

• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;

• A budget for your dream home office;

• Access to free mental health support via OpenUp.

We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply. If this job description resonates with you, we want to hear from you!

Please note: Although this role can be remote, we are only considering candidates based in UTC-/+3 timezone to optimise team and work alignment. 

Blog posts worth reading 

• Our Core Values and What they Mean to our People

• The Hiring Process at Vio.com

• Our Rebrand

Follow us on Instagram to see what life at Vio.com looks like!