Senior MarTech/Marketing Automation & Data Expert (m/f/x)

You a tech-savvy pioneer with a passion for MarTech? You enjoy the challenge of continuously learning about new technologies? Your heart beats for digital marketing campaigns, the analysis of campaign data and marketing automation? If so, we have an exciting opportunity for you to be a pioneer in our newly minted MarTech department.

What you will do:

• You are responsible for the implementation and continuous improvement of our MarTech strategies and tool stack, focusing on digital campaign automation and the generation of data-based insights

• You are responsible for maintaining and continuously expanding our external network of data experts (freelancers) and tech partnerships (tools & platforms)

• You actively contribute to the education and training of our digital paid media/performance marketing consultants, designers, project managers and copywriters in all things MarTech

• You advise our clients on data-driven marketing and marketing automation projects

• You keep an eye on industry trends and digital developments to incorporate them into our consulting services

Requirements

What we expect:

• Approximately 5 years professional experience in an analytics/data-focused marketing role or digital campaign management role

• Experience with tools like Adverity, Segment, Tealium, Rapidminer etc. and with databases (SQL, Postgres)

• Experience with data visualization (Looker Studio, PowerBI, Tableau)

• A degree in marketing, communication or similar or equivalent qualification

• An advantage is additional experience with web-analytics & tracking (HTML, JavaScript, Google Analytics) and digital/social media analytics (e.g. Meta platforms, LinkedIn, Pinterest, etc.)

• Know-How in operational marketing automation and data collection

• Strong consulting and conceptual skills in the area of communication

• Strong communication skills

• Fluency in English

• Independent, structured and goal-oriented way of working

• Your annual gross salary for this position (full time) is at least 55.000 €. How much more is on your salary slip depends on your qualifications, experience and commitment.