Brand Marketing Lead

Who we are

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.

Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards.

Join us in this exciting journey and help us shape the future of social interactions!

About this role

We're seeking a Brand marketing leader to define and contribute to build our brand identity across product, marketing, and design.

This is a hybrid strategy-creative role for someone fluent in brand storytelling, cultural insight, and design thinking, with the ability to operationalize that brand across every surface of the company.

Yubo is coming up on its 10 year anniversary, and over that time this small but mighty team has become a much beloved way for Gen Z to meet new people. The team has delivered a magical user experience, but the brand has really been under the radar until now. Yubo is a blend of what the team makes (the product) and how we make our users feel (the brand). This brand leadership opportunity is about bringing the Yubo community together & growing it.

We are looking for a special brand leader who is open to a Paris move (tough right?), or at least for time zone and team culture perspectives, is based on the US East Coast.

The founder-led executive team are as passionate as ever about their mission, and this role is a critical piece in taking Yubo to the next level.

Your responsibilities

• Lead the full execution of Yubo’s 2026 rebrand across internal and external touchpoints

• Roll out new visual identity and tone of voice across product, marketing, and communications

• Serve as strategic and creative lead for brand campaigns, partnerships, and social content

• Collaborate with Product, Growth, and Safety teams to infuse brand into user experience

• Manage and coordinate agency partners, creative vendors, and freelancers

• Build scalable brand systems that can be adopted across teams and regions

Who you are

• 7+ years of experience in brand or creative strategy, ideally in consumer tech or digital media

• Proven track record leading brand evolutions or rebrands, particularly in the US market

• Strong cross-functional collaborator who knows how to balance vision with execution

• Comfortable managing agencies, internal teams, and freelance talent

• Based in East Coast US, London, or willing to move to Paris

Within a month, you will

• Fully onboard and immerse yourself in Yubo’s culture, mission, and product

• Audit our existing brand presence across channels and touchpoints

• Begin developing a rollout plan for the refreshed brand identity

• Establish relationships with key internal stakeholders and agency partners

Within 3 months, you will

• Launch the first phase of Yubo’s new brand identity, internally and externally

• Define and document the new brand voice and visual guidelines

• Relaunch our core social channels with fresh, on-brand content

Within 6 months, you will

• Lead the launch of a full-funnel brand campaign in our priority market

• Build out a lean, agile brand marketing team with a mix of in-house and freelance talent

• Deliver measurable impact on brand awareness and user engagement

What we offer

• A highly competitive salary range as well as equity in the company

• A highly flexible remote work policy, 2 days at the office per month, with monthly team events for all Europe-based employees.

• We also cover fees for external professional events and meetups (Android Makers, etc…)

• Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !

• Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.

Our Values

Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.

Here’s how we live our mission every day:

You own the impact: Step up, adapt, and make it matter

Unconventionally Smart: Hack with intent, borrow smart, build better

Be Bold & Resilient: Raise your head, break barriers, keep moving forward

One team, one mission: No egos, no passengers, just shared wins

Trust & Flexibility

Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.

Enjoy Top-notch Benefits

Culture is central at Yubo, hence the numerous benefits:

Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options

Team Activities: participate in get-togethers, events, and team-building activities

Family-Friendly: we support parents with childcare options and family-friendly policies

Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives

Our approach to privacy & safety

As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts.