Content Marketing Coordinator

About Airship

Airship helps brands master mobile-first customer experiences to build lasting relationships and accelerate business growth.

Since 2009, Airship’s has enabled thousands of the world’s leading brands to be at the forefront of the customer experience revolution with industry-first support for push notifications, in-app messages and mobile wallet boarding passes — all of which are now the norm in elevating experiences everywhere. 

Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across apps, websites and all channels, including email, SMS, mobile wallet and more. Its no-code Experience Editor and Journeys AI solutions enables marketers and product managers to get work done in minutes instead of months, capturing more value across the entire customer lifecycle without ongoing developer support. 

With the Airship Experience Platform and App Store Optimization technology and expertise, brands now have a complete set of solutions to optimize the entire customer lifecycle – from the point of discovery to loyalty – driving greater value for everyone involved. 

We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.

To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn and Facebook.

We are seeking a talented Content Marketing Coordinator to join Gummicube, an Airship company. As a Content Marketing Coordinator you will write helpful website content, create marketing materials to showcase our client success stories, and write tips and tricks for clients using our ASO software.  At Gummicube, you’ll have a hand in making a huge impact on the company by creating quality content and go-to-market copy to help convert new clients. The ideal candidate will come ready with a working knowledge of SEO and be flexible to the ever-changing landscape of App Store Optimization (ASO).

Key Responsibilities:

• Write, edit, and develop content for digital marketing campaigns that align with our company's brand, resonating with our key customers and target markets that includes:

  • Long form content for web pages

  • ASO white papers, guides, and case studies

  • Content actions for banners

  • Marketing copy for ASO

• Work with the internal Product team on Datacube platform content, including instructional copy for employees, including tips and tricks and how to use the platform features.

• Provide backup for other Marketing colleagues in researching ASO content for the Gummicube website and other marketing materials.

• Ensure compliance with style guidelines for proofreading, tone, word choice, and usage consistency by reviewing existing materials and peer work for distribution readiness.

• Analyze and interpret data to determine the appropriate syntax, style, and grammatical usage needed for documents.

• Determine the content that resonates with customers by creating informative content that aligns with user intent. 

• Develop projects for content creation.

• Publish digital marketing content online.

• Collaborate with the team to set goals and outlines for each piece and take end-to-end responsibility for publishing.

• Research current content marketing strategies, trends, and practices to optimize content for maximum engagement on relevant channels.

• Perform other marketing duties as assigned.

Required Skills:

• Exceptional and versatile writing skills that are flexible across a multitude of different markets, requiring minimal edits to grammar

• Ability to produce clean copy quickly with minimal supervision.

• Working knowledge of SEO and willingness to learn ASO fundamentals

• Effective multitasking, prioritization, and meeting of tight deadlines.

• Exceptional organizational skills and attention to detail.

• Effective communication with Gummicube's internal business and development teams.

• Ability to interact with clients as needed.

• Proficiency in Google Docs, Microsoft Excel, and Microsoft PowerPoint.

Ideal Skills:

• Familiarity with the Mobile Industry.

• Proactive, creative, and enjoys research, trend-following, and brainstorming innovative ideas.

• Interest in both iOS and Android apps and the mobile gaming space.

• A solid understanding of Gummicube's business and a strong commitment to helping Gummicube revolutionize the mobile marketing landscape.

• Experience writing copy that is optimized for SEO (Search Engine Optimization).

Work Location & Travel Requirements

Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.

Some roles may require that employees perform their work from a specific location to support business activities, and/or be within proximity to an Airship office location or customer or partner locations, while other roles can be performed 100% remotely. 

This position is fully remote and may require up to 10% travel based on business needs or as requested by your manager.

Compensation

Airship’s compensation is determined by a variety of factors including market data, business needs, and geography. Base pay is part of your total compensation package and is dependent on multiple factors, including: relevant skills, work experience, business priorities, market demands, and location. 

The starting base pay range for this position is: $62,000 - $68,640 USD per year. Some roles may also be eligible for commission, bonus, or other performance incentives. Airship believes that employees should have the opportunity to benefit from value-creation, so equity is also offered with this role. In addition, Airship offers a robust benefits package as part of our Total Rewards approach to compensation.

Hiring Commitment

Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable.

By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.