About Axonify

Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences.

More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.

We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.

The Role

The Senior Manager, Business Development Representatives is responsible for building and scaling a world-class global BDR organization. This role requires deep project management expertise, strong understanding of BDR career ladders, and a proven track record of successfully implementing new technologies at scale.

This individual will drive operational excellence, deliver predictable pipeline results, and partner across Sales, Marketing, RevOps, and Enablement to build a cohesive, high-impact revenue engine.

What You’ll Build

Strategic Leadership & Organizational Impact

Oversee and scale the BDR function across multiple regions, geographies, or verticals
Operationalize the long-term vision for pipeline generation, capacity planning, and global expansion
Partner with the Chief Marketing Officer to align BDR strategy with company growth objectives
Develop a scalable talent pipeline through mentoring, succession planning, and coaching

Team Management & Performance Scaling

Maintain scalable frameworks for performance, hiring, onboarding, and coaching across the BDR team
Establish operating rhythms, goals, and accountability structures that drive sustained high performance
Ensure consistent execution across the BDR team while enabling flexibility based on market differences
Develop capacity and productivity models that support predictable pipeline delivery

Pipeline Ownership & Revenue Partnership

Own BDR pipeline contribution targets across inbound, outbound, and hybrid motions
Collaborate closely with Sales Leadership on territory planning, segmentation, and BDR-to-AE alignment
Partner with Marketing on campaign strategy, lead routing, and demand-generation alignment
Monitor pipeline health, conversion performance, and key productivity metrics to inform forecasting

Operational Excellence & Process Standardization

Build and standardize BDR workflows, playbooks, and execution frameworks
Work with RevOps to implement and optimize reporting, dashboards, routing rules, and automation
Partner with Enablement to develop and continually improve onboarding, certification, and ongoing development programs
Drive consistency, quality, and repeatability across all BDR processes and operations

Technology Leadership & Innovation

Lead the evaluation, rollout, and adoption of new technologies, tools, and systems at scale
Oversee cross-functional implementation programs to ensure seamless integration with existing systems (CRM, engagement tools, intelligence platforms, etc.)
Champion innovation by identifying and deploying technology that improves efficiency, personalization, and conversion effectiveness
Develop structured change-management plans to ensure successful adoption across the team

What You’ll Bring

5+ years experience in Sales Development, Inside Sales, or Pipeline Generation roles, with 2+ years in a people leadership role
Proven experience overseeing BDR teams across multiple geographies
Demonstrated success implementing new technologies and large-scale system integrations
Strong project management and change-management experience in complex, cross-functional environments
Deep understanding of BDR competency models, coaching frameworks, and career progression structures
Data-driven, analytical mindset with expertise in pipeline modeling, forecasting, and productivity analysis
Strong communication skills with the ability to influence senior stakeholders and translate strategy into execution
Experience partnering with Sales, Marketing, Enablement, and Revenue Operations leadership
Experience with CRMs and sales development tools (HubSpot, Salesforce, LinkedIn Navigator, etc.)

It’s ok if your experience doesn’t check every box! If you check off more than a few — great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work Location

This role is open to candidates who are located in, and authorized to work in, Canada or the United States.

For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work — your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays — a day designed for collaboration, connection, and meaningful in-person moments.

Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.

What You’ll Love About Axonify

We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:

Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. A reasonable estimate of the base salary range for this role is $118,000 CAD - $147,500 CAD - $177,000 CAD. Actual salaries may vary within the range, or be above or below, based on factors including education, training, experience, professional achievement, business need, and location
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing
Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you
Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future
Growth & Learning: Professional Development Budget to learn new skills and grow your craft
Community Impact: Paid Volunteer Time to give back to the causes that matter to you

AI at Axonify

We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact.

That shows up in our hiring process too. We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making — the things that matter.

What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.

Here’s what that means for you as a candidate:

Feel free to use AI to support your thinking — not replace it
Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving
Stay authentic. We’re hiring people, not prompts. Your ideas, your experiences, and your voice are what matter

Diversity & Accessibility

We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.

Senior Manager, Business Development Representatives