About ClickTech

ClickTech is building the world’s most trusted growth ecosystem - combining education, AI, tools, creators and community to help people succeed in business.

Through our flagship platform, ClickTech HUB, its AI-powered core Omni AI and our award-winning AdTech suite Adzooma, we make digital marketing, automation and entrepreneurial learning accessible to everyone — from freelancers and small business owners to agencies, startups, and creators.

We support over 50,000 businesses in 135+ countries and we’re just getting started.

About the Role

We’re looking for a Senior Customer Lifecycle Marketing Manager to lead all post-acquisition customer journeys, including onboarding, CRM, activation, engagement, retention, and winback. You’ll own a critical section of our growth engine: turning trials into subscribers and subscribers into long-term advocates.

This role is ideal for someone passionate about user journeys and customer success, with deep experience in CRM, lifecycle automation, and data-driven marketing. You’ll collaborate closely with Product, UX, Paid Media, Customer Success, and Analytics to ensure every user has the right experience at the right time.

You’ll report to the Head of Marketing and work closely with the CMO and SLT. You’ll also have the opportunity to shape a growing team and establish key systems and processes for lifecycle success.

What You'll Be Responsible For

Strategy & Leadership

Own the end-to-end lifecycle marketing strategy: onboarding > activation > engagement > retention > loyalty > winback
Define goals and KPIs across trial-to-paid conversion, churn, retention, LTV, and reactivation
Build a roadmap of lifecycle programs and automation flows that maximise revenue and user value
Collaborate with Product and Customer Success to ensure unified, personalised customer journeys
Curious about AI and automation to drive smarter CRM and retention activity

Onboarding & Activation

Build onboarding sequences and product education programs that reduce time-to-value and increase early engagement
Partner with UX and Creative to deliver guided onboarding experiences across channels (email, in-app, video, etc.)

CRM Engagement & Campaigns

Own all outbound lifecycle channels: email, push, in-app, SMS
Use segmentation, personalisation and automation to deliver relevant and timely communications
Continuously test, learn and optimise lifecycle touchpoints across customer journey

Retention, Loyalty & Reactivation

Design retention strategies that improve subscriber stickiness and reduce churn
Launch winback and re-engagement flows for dormant or cancelled users
Build loyalty loops through milestone campaigns, community invites and exclusive incentives

Analytics & Experimentation

Define and monitor funnel KPIs: onboarding rate, activation %s, day 7/30/90 retention, churn, LTV, CAC payback
Leverage cohort and behavioural analysis to identify key lifecycle levers
Partner with the analytics and marketing ops team to build dashboards and campaign reporting
Lead A/B and multivariate testing across copy, creatives, journeys, and incentives

Collaboration & Cross-Functional Work

Work hand-in-hand with Product to improve onboarding flows and feature adoption
Collaborate with Customer Success to align support messaging, escalation journeys, and NPS-driven campaigns
Partner with Paid Media and Creative teams to ensure end-to-end message consistency across lifecycle stages

Team & Leadership

Build and manage a high-performing lifecycle marketing team, with CRM and marketing automation as core functions
Lead with energy, clarity and hands-on execution while developing scalable systems and playbooks

What We're Looking For

4-5+ years of experience in lifecycle marketing, retention or CRM roles in high-growth SaaS, EdTech or subscription businesses
Proven success in improving retention, churn, engagement and LTV through full-funnel lifecycle programs
Manage and mentor junior CRM specialists or agency partners to deliver world-class CRM output.
Design and test personalisation, subject lines, creative formats, and send strategies to maximise engagement and ROI.
Report regularly on key metrics: retention rate, CLV, open/click rates, conversion, and customer health.
Deep expertise in lifecycle tools and platforms
Good understanding of data segmentation, lifecycle marketing, and retention mechanics.
Proven experience with cross-sell and upsell strategies that deliver measurable commercial outcomes.
Strong analytical skills — comfortable turning raw data into actionable insights.
Hands-on experience with CRM platforms such as HubSpot, Klaviyo, Braze, or Salesforce Marketing Cloud + others
Knowledge of user onboarding tools, in-app messaging and gamification frameworks
Strong grasp of experimentation, personalisation, segmentation and marketing automation
Excellent communication and project management skills
Proactive and self-motivated with a strong bias toward action
Data-driven mindset with comfort in presenting results to senior stakeholders

We realise that certain groups of people are less likely to apply for a role if they don’t meet 100% of the job requirements. To be absolutely clear: if you like the look of this job and think you could do it well please apply.

What You'll Get

A high-impact role in a fast-growing AI-powered SaaS + EdTech ecosystem
Competitive salary + performance-based bonus
Remote-first working with flexibility
The gift of the 5th: smashed your work in 4 days, get the 5th day off!
Opportunity to shape the lifecycle strategy and function from the ground up
A mission-driven team dedicated to empowering people to succeed in business

Our Perks:

Distributed working with £150 allowance for home office set up. Most of our team work remotely but we have office space available in our Nottingham office if you prefer hybrid or office working
Flexible working hours (start as late as 11am and finish as early as 4pm)
Opportunity of an optional 4 day week with no drop in pay
25 days holiday entitlement (pro-rata’d if working the 4 day week)
Buy up to 5 days additional holiday per year
Work anywhere in the world for up to 1 month at a time
Family friendly and inclusion conscious policies
Career progression and investment in personal development
Access to a Health Cash Plan and Mental Health First aiders
Salary Sacrifice Company pension scheme
Company funded social events
Company performance related bonus

Join us on our mission to help millions of people grow smarter, earn more, and succeed faster.

Senior Customer Lifecycle Manager (Marketing)