Head of Demand Generation

About Us

Close is a bootstrapped, profitable, 100% remote, ~90 person team of thoughtful individuals who value autonomy and impact.

We ❤️ startups & SMBs. Since 2013, we’ve been building a CRM that focuses on better communication, without the hassle of manual data entry or complex UI. Our goal: double the productivity of every sales rep.

About the Role

As Close’s Head of Demand Generation, you and your team will be responsible for driving new free trial sign ups for Close. You will manage and grow a team of experts that will help drive new free trials from channels such as paid digital, sponsorships, partnerships, emails, field events, and more. 

Close does not have an outbound sales team, so this pivotal role will be responsible for creating and capturing demand for our sales team by way of free trials. 

We’re looking for an individual that is an expert in paid digital programs, but is eager to test new channels and tactics to drive demand. You will start with one direct report and build your team as you develop conviction in the channels and tactics that drive results. 

You will report to the Senior Director of Marketing and collaborate with marketing leads across product marketing and content marketing.

Who you are:

• 6+ years of experience working as a demand generation, campaign manager, or performance marketer in B2B SaaS, preferably with experience marketing to broad SMB audiences.

• 3+ years of experience in a marketing leadership role.

• An expert at defining audiences and experimenting with a wide variety of marketing channels to produce results, for our team that means generating trials.

• Comfortable modeling and managing efficient spend and able to be highly critical of all marketing resources.

• You’re an expert in SEM and analytical tools for marketers. At Close, this includes Google’s product suite (Analytics, AdSense, Search Console), Ahrefs, Customer.io.

• A thoughtful leader that can motivate and grow a team 

• You’re physically based in the US.

What you'll do:

• Manage, test and optimize channels and programs to drive new free trials 

• Lead and grow a team of demand generation leaders -  supporting them in their day-to-day work and their career growth.

• Identify, test, and iterate on a wide variety of customer acquisition campaigns with your team of individual contributors.

• Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers.

• Assist the Marketing and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels.

• Manage and report out on demand generation campaign spend and ROI 

🌏 Why Close?

• Watch our most recent culture video featuring our annual team retreat in Italy

• 100% remote company

• 5 weeks PTO + Winter Holiday Break with 2 additional PTO days for every year with the company

• 1 month paid sabbatical every 5 years

• Paid parental leave

• Medical, Dental, Vision with HSA option (US residents)

• 401k matching at 6% (US residents)

• Dependent care FSA (US residents)

• Contributor to Stripe's climate initiative

• Our story and team 🚀

💚 Our Values

• Build a house you want to live in - Examine long-term thinking and action

• No BS - Practice transparency and honesty, especially when it’s hard

• Invest in each other - Build successful relationships with your coworkers and customers 

• Discipline equals freedom - Keep your word to yourself and others

• Strive for greatness - Constantly challenge yourself and others 

💻 How We Work Together

• Productivity, Quality & Impact - We don’t track hours. We trust you’re an adult and know best how to prioritize, meet your goals and contribute at a high level. 

• Asynchronous communication & collaboration - We have team members all over the world. We don’t expect anyone to work untraditional hours, that means our default is async. Most teams have 2-5 hours of internal meetings weekly. 

• Appreciation for Deep Work - During your normal work day, not after a day a meetings!

• Autonomy & Freedom - Create a work environment that is sustainable for you. We place a high amount of trust and responsibility with our team members from the start. 

Working from 22+ countries, we’re a collection of talented humans rich in diverse backgrounds, lifestyles, and cultures. Close has been 100% remote since 2016, creating an intentional workplace around asynchronous communication and collaboration. Every year we meet up somewhere around the world to spend time with one another. These gatherings are an opportunity to strengthen the relationships within our global community.

We practice a mature approach to the workplace -- manage your time effectively, communicate thoughtfully with your teammates and customers, and produce high quality work. We have impressive tenure amongst the team; we stay at Close because we love working with our colleagues, we appreciate the autonomy and we thrive in an environment that challenges us to do our best work.

Unanimously, our favorite value is “Build a house you want to live in.” We make decisions that are rooted in helping our customers become more successful. We care equally about the health of our business and the wellbeing of our people. 

Our application process was designed to promote equitable and unbiased hiring practices. We ask a small series of questions that are similar to what would be asked in the first interview. This helps us learn more about you right from the start so please be sure to answer each question thoughtfully. Each application will receive two screens by two different reviewers. Regardless of fit, you will hear back from us letting you know if we'll be moving forward.

While we are excited by all the opportunities that generative AI has unlocked, we request that you refrain from relying on AI tools when completing an application. We ask these questions because we want to get to know you, your experience, and your communication style. All responses are read closely by multiple humans and any obviously AI generated applications will be disregarded.