Marketing Manager, Japan

About Us 

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Code-based data transformations unlock transparency, flexibility, and collaboration

• Analysts should adopt software engineering best practices to build trusted data products

• Core analytics infrastructure should be open source and user-controlled

• Analytic code—not just tools—should be shared and community-driven

dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

Job position: Marketing Manager (Japan)

dbt Labs is hiring its first marketing representative in Japan. We are seeking a Marketing Manager to lead the marketing funnel performance across the Japan market . This position will be central to our go-to-market strategy in Japan and will be a key player in accelerating the rapidly growing adoption in this market. Working directly with the APJ team, we are looking for an individual who can bring a strategic perspective while also being able to take on the execution role when needed.

job description

• Develop a comprehensive marketing plan and budget for the Japanese market, and achieve pipeline growth through multi-channel campaigns, events, and partnerships.

• Plan and execute marketing campaigns specifically for the Japanese market

• Identify and implement global marketing initiatives that should be localized for Japan

• We will select local events to sponsor, develop strategies for hosting and co-hosting events, and provide recommendations on content marketing and digital advertising strategies specific to Japan.

• Collaborate with Japan Sales, Alliances, and Customer Success teams to achieve goals of increasing awareness, generating leads, accelerating sales, and retaining and expanding customers.

• Understand and analyze performance indicators of the marketing funnel in Japan and promote them responsibly.

Desired profile

• 6+ years of experience in B2B marketing in Japan (required) , especially in software and SaaS/subscription models preferred

• Experience in running programs utilizing integrated marketing channels and a track record of adapting global initiatives to local markets

• Experience in managing pipeline or revenue targets and able to talk about successes and challenges

• High analytical skills and a data-driven approach, capable of repeatedly launching and improving programs

  • Ability to operate dashboard tools such as Tableau and Salesforce

• Excellent writing, presentation and communication skills, able to communicate strategies simply and clearly and build trust within the organization

• Experience in enterprise and commercial markets (industry-specific marketing experience preferred)

• English communication skills (reading, writing, and speaking) are desirable

Benefits - dbt Labs offers:

• Local benefits through remote.com

• Unlimited vacation time (a culture that actively encourages vacation time)

• Providing comprehensive medical insurance

• Generous paid parental leave

• Flexible benefits:

  • Health & Wellness

  • Creating a home office environment

  • Mobile Phone & Internet

  • Learning & Skills Development

  • Office Space

Regarding rewards :

• We offer a competitive compensation package commensurate with experience, including base salary, stock-based compensation, and performance-based pay where applicable. Our Talent Acquisition team will be available to answer any questions you may have about dbt Labs' Total Rewards during the hiring process.

The expected starting salary range for this position is: ¥11,114,000 - ¥13,471,000

Selection Process

(All interviews are online via Zoom. Can be adjusted as needed.)

1. Interview with the talent team

2. Interview with APJ Senior Regional Marketing Manager

3. Interviews with team members (multiple stakeholders)

   • Japan Sales Director

   • Japan Senior Solution Architect

   • VP of Marketing

   • APJ Regional VP

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.