Sales Director - Club & Mass Channel

About Evergreen Waffles

We’re Evergreen, and we make waffles that are craveworthy first and quietly nutritious behind-the-scenes. What started in 2018 with a mom, a mission, and a waffle maker has grown into two waffle lines, placement in over 8,000 stores nationwide, and one of the fastest-scaling brands in the U.S. We’re on a mission to reinvent breakfast—and we’re looking for team members who are passionate, creative, and love to hustle.

Key Responsibilities

Key responsibilities include, but are not limited to:

• Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club.

• Build and lead joint business plans that unlock win-win growth for both Evergreen and our retail partners.

• Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story.

• Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration.

• Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes.

• Partner cross-functionally to bring new items to life—from innovation to shelf—with strong, clean execution.

• Stay close to the shelf—ensuring strong in-stock, great merchandising, and support plans to drive consistent in-store performance.

• Bring a builder mindset—helping shape how we scale the channel and the way we go to market.

Qualifications

• 8-12+ years of CPG sales experience, with deep expertise in Club, Mass, or large-format retail.

• Proven track record of driving growth with major retailers (Target, Walmart, Costco, Sam’s Club).

• Strong strategic mindset paired with hands-on execution ability.

• Experience leading broker networks and influencing cross-functional teams.

• Deep understanding of high-velocity retail environments, trade strategy, and category management.

• Strong analytical capabilities and comfort using data to drive decisions.

• Entrepreneurial mindset—comfortable operating in a fast-paced, high-growth environment.

Compensation and Benefits

• Competitive base salary of $130,000–$160,000 per year depending on experience, knowledge, skills, abilities, market alignment in your area, and internal alignment with our team

• Bonus potential, aligned with experience, scope, and the opportunity to make a real impact

• Remote work environment

• Medical, dental, vision, and base life insurance -- 100% of premiums paid by the company for employees and 50% for dependents

• 401k with 4% company match

• Self-managed PTO and paid company holidays

• Voluntary/supplemental life, critical illness and accident insurance

• Flexible health and dependent care spending account plans

• Instacart membership

• Lots of tasty waffles!