As Firebird’s Regional Marketing Director, you'll own marketing for Firebird Label Services across GSA, Benelux, and the Nordics—translating global artist strategy into culturally sharp, commercially effective campaigns that connect with local audiences.

We’re looking for a trailblazer who will build a high-performing vendor ecosystem, drive sustained artist growth beyond release spikes, and establish Firebird as a credible cultural force across the region. This role requires someone who can operate autonomously as Firebird's regional marketing authority while staying tightly connected to the international team.

Key responsibilities

Drive sustained regional audience growth across GSA, Benelux, and the Nordics by moving priority FBLS artists beyond release-cycle spikes into consistent, measurable performance across streaming, radio, and cultural platforms
Execute high-impact regional marketing campaigns that translate global strategy into locally resonant execution—managing media, radio, digital, and cultural activations that deliver clear commercial results and build long-term artist presence
Coordinate with relevant partners to create stellar DSP pitches that ensure the best possible positioning, product optimization, and release visibility. Share DSP pitches with Firebird’s label services team as well as distribution, artist, and label partners
Build and manage a reliable regional vendor network that delivers consistent execution, strong ROI, and clear accountability across all marketing activity—selecting, briefing, and holding partners to high standards
Elevate Firebird's cultural visibility and credibility in the region through compelling artist storytelling, smart activations, and standout moments that position both artists and Firebird as culturally relevant players
Serve as Firebird's regional marketing intelligence source, providing clear market insight, campaign performance analysis, and strategic input that informs international planning, investment decisions, and roster development

Qualifications

5-7 years of music marketing experience with at least 3 years executing regional campaigns across GSA, Benelux, and/or Nordic territories—proven track record of delivering campaigns that move consumption metrics and build sustained artist presence
Direct market expertise in at least two of the three regional clusters (GSA, Benelux, Nordics), including fluency in regional media landscapes, radio ecosystems, playlist dynamics, and cultural touchpoints
Native or business-level language proficiency in English and German
Experience managing marketing budgets with clear examples of prioritizing spend, tracking ROI, and optimizing performance based on campaign data and market feedback
Proven ability to build and manage vendor relationships across DSPs, media buyers, PR agencies, radio promoters, and digital specialists—demonstrated success selecting partners, setting clear expectations, and holding them accountable to deliverables and budget
Portfolio of successful artist storytelling across earned media, digital platforms, and cultural activations—specific examples of campaigns where your narrative work broke through regionally and created measurable impact on artist perception or commercial performance
Experience operating autonomously within international or distributed teams, managing your own workload across multiple markets and time zones while staying aligned with global strategy—comfortable working remotely with clear communication practices

About Firebird

Firebird is a next generation music company providing career and brand guidance to over 1,000 artists worldwide to help them develop and grow broader global audiences and build longer lasting, higher impact, more profitable careers.

Redefining the intersection of music, technology and finance, Firebird has rich expertise across the spectrum of artist management and intellectual property creation, from traditional endeavors like touring and recording, to cutting edge marketing and consumer product development, to emerging digital platforms from gaming to AI.

Firebird’s roster of partners includes some of the most important companies across the various aspects of the music landscape today including Red Light Management, Mick Management, Transgressive, Defected, Ntertain, Tape Room, Easier Said and many more.

Join us!

We're a team of ~40 music industry veterans, data nerds, operators, and builders who really love music. We put artists first because when they win, we all win. That simple principle guides everything we do.

We have teams in New York, Los Angeles, and London supporting artists around the world. We're at that exciting growth stage where what you build and who you help break will shape the next era of this company and the industry.

How we take care of the flock

Ownership: Equity participation for everyone
Health & Wealth: Comprehensive health, dental, and vision insurance plus 401(k) with company match
Performance Rewards: Annual bonuses tied to results
Flexibility: Flexible PTO and hybrid in-office schedules for those in NYC
Access: Live shows, festivals, and the music community you're helping create
Growth: Learn from people who've built careers at majors, independents, and startups

Who we hire

We hire based on talent, passion, and potential. We don't discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

Marketing Director (Central EU & Nordics)