Global Content Marketing Lead (Organic/Inbound)

Genie AI is a deep learning based software company with a mission to open source the law.

We are disrupting the legal industry by changing the business model ground up.

What Github did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel, Genie is doing with Legal contracts.

We are building a community-based AI law platform.

We have fully flexible working, meaning you can work remotely or in pre-paid co-working spaces of your choice. Apply now as applications close shortly.

About Genie AI

• Welcome! We’re a machine learning startup with a mission to enable everyone to draft quality legal documents - focused initially on midmarket businesses

• 70,000 companies use Genie AI today - we’ve been growing exponentially for 12 months straight!

• We’re funded by the world’s top investors, with significant runway - and we’re growing the team

• We’ve collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI

• According to Forbes, we're also rated one of the top 29 AI startups in the UK

• We're a Sunday Times Best Places to Work Award Winner 2024 

• We’re backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions

• Our customers save on average £15,000 on legal fees per year with Genie

• Instead of paying a law firm, they can use our open sourced legal templates or create their own from scratch using our AI assistant

• Users can also ask our AI assistant any question, or get a red flag review in minutes, where it would have taken hours and cost thousands with a law firm

• These contain guidance from top lawyers, and intelligent insights as you draft

• This isn’t just a SaaS product - we’re redefining the business model of law

• If you’re excited to disrupt a £750bn industry and make history with us - apply below!

Our team & culture

• We are a team of 24 Genies split across product, engineering and business squads

• Our team have published papers & host regular paper clubs

• We love learning! For example, we have regular knowledge sharing days & an unlimited budget for all tech, legal & business books

• We do a range of social events - from hiking to book club to cook-a-long sessions by zoom

• Ask us about our team culture - we have really worked on building a world class team

Requirements

About the role

We are seeking an experienced Global Content Marketing Lead (Organic/Inbound) with demonstrated experience working across global markets and a discovery mindset on content we provide. This area of Genie has lots of investor-backed support and would suit somebody who is excited about taking on the challenge of landing new users in our App!

Reporting into Alex, our Growth Marketing Lead, your team can grow as fast as you can prove the value of the work you’re doing. Your work lays the foundation for international expansion.

As you push into new markets, and acquire more local traffic, you can hire in to the Global Content Marketing team beginning at a region, and then national level. Within 2 years, if the numbers look good, we will be in 15 locales and your team could be 10+.

• You will create and execute the global content & SEO strategy for template landing pages, category pages and inbound mid/long-tail high intent landing pages

• You will confidently produce high quality, legally sound pages that maintain our brand integrity, at scale, in Webflow

• You will work directly with our AI & ML teams and use Genie’s AI to build these pages

• You will build with best practice site structure, technical SEO and page performance at front of mind

• You will build a repeatable scalable process to enter new markets, with a staged roll-out of different content types

• You will ensure we work efficiently and prioritise our work based on long-term potential business impact

• You will design and implement your own KPI’s and build reporting on your programs to highlight contributions to business performance

• You will stay up to date with the latest SEO trends, technologies and best practices

   

About you

• You possess mother-tongue of or otherwise full fluency in English (another major language would be a plus)

• You have a proven track record of creating high quality pages that acquire new users on a global scale, and in diverse markets

• You have the ability to synthesize large quantities of data and translate insights into actionable content strategies

• You are comfortable spending hours in keyword research, technical SEO tools, and are proficient at producing in-depth site audits

• You have implemented and maintained hreflangs at scale, and it is a challenge you enjoy getting stuck into

• You serve as the in-house SEO subject matter expert, providing training and guidance to cross-collaborative squads where necessary

• You have proficiency of working hand-in-hand with AI on a daily basis (but your work never ‘looks’ like it was done using AI)

• You are deeply empathic, able to inhabit the point of view of multiple target customer personas

• You enjoy using your initiative and can work fully autonomously, driven by the satisfaction of completing projects

• You are bold and embrace a ‘discovery mindset’, and what interviewing users can teach you about what you don’t know you don’t know

• You can communicate in a succinct and accessible way to internal and external stakeholders, and you are able to build trust and credibility at all levels of the business

• You possess strong emotional intelligence and are able to maintain healthy and professional working relationships in a small but rapidly growing team

• You’re keen to work independently, as well as collaborate at times with a rapidly growing diverse team

• You are a ‘first principles’ thinker, breaking down complexity with ease

• You have a keen interest in all things technology and are tech savvy

• You are innately curious; love to learn & to share your learning with others. We have fostered an incredible learning culture at Genie and are looking for someone who loves to invest in their own learning and self-development

Interview process

• You will initially meet our Talent Acquisition Lead, Charlette followed by a take home task. After this you will meet with Alex our Head of Growth Marketing & Rafie our CEO & Co-Founder followed by another task and Culture Interview with our Co-Founder & CTO, Nitish and Sophie our Legal Marketing Intern

• We look forward to meeting you & having fun throughout the interview process; please turn up as your authentic self & ask us about our Culture, Company events & Big Mission! We can’t wait to meet you!

Benefits

What do Genies get?

• Generous stock options - we want everyone to share in our success!

• Employee benefits platform where you can get free plants, food deliveries, yoga, electronics, wellbeing sessions and more

• Private healthcare

• Unlimited budget for business, law, or technology books

• Regular meditation and wellbeing sessions

• Regular team lunches, dinners & strategy days!

• Substantial equipment budget for you to set up a home working environment, including a top of the range laptop, monitor wireless keyboard, mouse & office chair

• Individual £500 L&D budget annually plus 5 days off to take part in any learning

• Unlimited holiday

• Fully flexible working

• Enhanced parental leave for both parents

• Cycle to work scheme

• Numerous guilds to join including Hiking Club, The Band, Gaming Club, Book Club & more!

At Genie, we’re passionate about what we do, and we’re committed to creating a diverse environment. Whilst we’re on the cutting edge of innovation, it’s all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background & race.