Sales Development Representative (SDR) – K-12 School Sales

Job Title: Sales Development Representative (SDR) – K-12 School Sales
Company: Harkla
Location: Remote (Worldwide, must have 3+ hours overlap with Mountain Time)
Job Type: Full-Time

About Harkla

Harkla helps families raise happy, healthy children with autism, ADHD, and sensory needs. Through high-quality sensory products and accredited online courses, we support schools, therapists, and parents in creating inclusive environments for every child.

About the Role

We are hiring a Sales Development Representative (SDR) to take ownership of top-of-funnel sales activity in our school channel. You’ll manage inbound leads, re-engage past school customers, and launch structured outbound outreach to K–12 districts. Your primary goal is to turn interest into purchase orders or book qualified meetings for our CEO to close.

Key Responsibilities

• Clean, organize, and segment school leads in Pipedrive

• Build and run email sequences aligned with school funding cycles

• Execute 40–60 daily touchpoints (calls, emails, social)

• Qualify leads and book discovery meetings or collect POs

• Re-engage past customers to introduce new products and CEU-approved courses

• Launch targeted outbound outreach to districts using public data sources (NCES, K12 Data)

Success Metrics

• 12–18 meetings or 4–8 purchase orders per month

• 40–60 touchpoints per day

• 8%+ response rate on sequences

• 4× return on compensation by Month 6

Candidate Requirements

• 1–3 years experience in a sales development, inside sales, or lead generation role (EdTech or education market experience is a plus)

• Strong written communication and confident phone presence

• Proficient with CRMs (Pipedrive preferred), Apollo, or similar tools

• Highly organized, self-motivated, and goal-driven

• Bonus: Familiarity with Title I funding, district buying cycles, or special education

Compensation & Benefits

• Base Salary: $2,000 – $4,000/month based on experience and location

• Commission: $100 bonus on each sale over $1,000 (no cap)

• Profit-sharing bonus (2024 average: $533/month)

• 20 days PTO + paid holidays (flexible for non-U.S. employees)

• Health, dental, and 401(k) match for U.S.-based employees

• Health stipend for international team members

• Annual stipend for home office and education expenses

• Flexible, remote-first work culture