SEO Specialist

Heidi is on a mission to halve the time it takes to deliver world-class care. We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. Today, we have a suite of tools that modernize the way patients receive and clinicians provide care. Heidi Scribe transcribes consultations to generate clinical notes, documents, and next-step actions. These tools are being stitched into a platform that will define a new mode of providing healthcare.

We are looking for a SEO Specialist reporting to our VP of Marketing to join our Marketing team and work closely with the product and engineering teams to drive and execute our SEO strategy. As a SEO Specialist, you will be responsible for the execution of SEO in our digital marketing strategy, with a commercial understanding of how it translates to driving user acquisition and engagement.

You will have operated in a hyper-growth startup and have experience building and executing SEO strategies from the ground up. You have a deep understanding of technical SEO, on-page and off-page optimization, and content strategy.Y our superpower is your ability to bridge the gap between technical SEO specifics and business needs effortlessly, turning high-level strategies into real-world traffic growth. You thrive in challenging situations and appreciate the dynamics of a flexible, flat-structured work environment. You are quick to grasp the nuances and complexities of developing an AI healthcare product in both Australia and internationally.

We know that brilliant people can come from unlikely places; if you have a proven track record of driving significant organic growth, regardless of industry, we want to meet you.

What you'll do:

• SEO strategy development: Work with our VP of Marketing to develop and execute our SEO strategy, identifying key opportunities and assessing their alignment with our business goals and customer requirements.

• Technical SEO: Conduct technical SEO audits and recommend fixes to ensure optimal site performance, crawlability, and indexability.

• Keyword research & content strategy: Conduct keyword research to guide content teams in creating high-quality, SEO-optimized content that drives organic traffic and conversions.

• On-page & off-page optimization: Optimize website content, landing pages, and other on-page elements, as well as develop and implement link-building strategies.

• In-product SEO optimisation: Manage the relationship between in-product features and optimising social sharing of user-generated content for maximum indexability and dsicoverability in search, particularly focusing on our template library and ensuring content is optimized for ranking where it makes sense.

• Content development: Plan, draft and create highly engaging pages filled with content that maps to your keyword strategy including writing yourself and working with team members or outsourced writers to deliver quickly.

• Analytics & reporting: Track, report, and analyze website analytics and SEO performance, providing insights and recommendations to improve organic search rankings and drive traffic.

What we'll look for:

• Proven experience in SEO with a strong portfolio of successfully ranked websites and demonstrated ability to drive significant organic traffic growth ideally in early growth tech.

• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and a solid understanding of SEO principles, ranking factors, and search engine algorithms.

• Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and deliver high-quality results in a fast-paced environment.

• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.

• Thrives in a flat hierarchy with a high degree of autonomy and ownership in task execution.

Why you will flourish with us 🚀

• Flexible work: Enjoy a 50% hybrid work environment.

• Additional benefits: Receive an additional paid day off for your birthday and wellness days.

• Gym access: Full gym access in our Melbourne location (Sydney TBC).

• Professional development: A generous personal development budget of $500 per annum.

• Learning opportunities: Learn from some of the best engineers and creatives, joining a diverse team.

• Equity: Become an owner, with shares (equity) in the company—if Heidi wins, we all win.

• Impact: The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups.

• Career growth: If you have an impact quickly, there’s the opportunity to fast-track your career growth.