Mobile User Acquisition Manager

Holafly is a fast-growing start-up 🚀 that is changing how travelers connect to the internet abroad. ✈ We are a young and international team of over 500 people based worldwide! 🌎

Since 2018, we have helped thousands of travelers by providing global internet to more than 200 worldwide destinations.

About the Position:

As an Mobile User Acquisition Manager at Holafly, you will focus on driving growth for our app through strategic acquisition campaigns. You will manage user acquisition efforts across multiple platforms, optimize campaign performance, and collaborate with teams to ensure the app meets its growth targets. This role works closely with the ASO team, product team, and external agencies to deliver measurable results.

Responsibilities:

• Plan and execute user acquisition campaigns on platforms such as Apple Search Ads, Google App Campaigns, Meta, and TikTok.

• Optimize campaigns to achieve key metrics like CPI, ROAS, and user retention.

• Partner with the ASO team to align acquisition strategies with app store optimization efforts.

• Collaborate with creative teams to produce engaging ads tailored to app marketing channels.

• Analyze campaign performance using tools like Adjust, Appsflyer, and Google Analytics 4, providing insights for improvement.

• Work with the product team to optimize the app funnel, focusing on user engagement and in-app conversions.

• Monitor competitors and industry trends to identify growth opportunities.

Requirements:

• Minimum 2-3 years of experience managing app-focused marketing campaigns on platforms like Apple Search Ads, Google App Campaigns, Meta and TikTok.

• Knowledge of app tracking tools such as Adjust or Appsflyer and strong analytical skills with proficiency in Excel.

• Experience working with ASO teams to drive app growth is highly valued.

• Strong communication and collaboration skills to work with cross-functional teams and external partners.

• Fluent in English, additional languages, especially Asian languages, are a plus.

• Proactive and adaptable, with a focus on achieving results in a fast-paced environment.

Perks And Benefits

• Competitive compensation.

• Bonus based on performance.

• The opportunity to shape an early-stage startup into a high-growth enterprise.

• Career plan according to your needs and concerns.

• A committed team, to which to contribute but also to learn from.

• Full remote position

• Flexible working hours.

• Budget for professional development.

• 20 worked days of paid vacation.