Marketing Manager - Japan

This position is located in Japan

Since 1996, iHerb has continued its mission to provide a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 35,000 online products to its customers in over 150 countries.  Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.

This role will be responsible for Marketing and managing daily KPIs, pacing, tracking, managing budgets, analyzing data, all paid marketing and marketplace management. This role encompasses a diverse set of responsibilities, including leading Performance media, Marketplace marketing (Amazon, Rakuten, Yahoo!, other) and driving successful overall digital marketing initiatives. The role will impact the Japan growth strategy, working at both the strategic level and at the tactical level.  This requires forming new partnerships, while optimizing our current Marketplace marketing efforts. This role requires day to day management, as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.  

• Drive customer acquisition strategies to attract new buyers and increase customer retention through marketing tactics.

• Define key metrics to set and measure performance per channel within agreed budgets. 

• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return. 

• Report daily, weekly results and progress against spend and sales plan.  Analyze channel reports, translate findings into insights and actionable growth tactics 

• Manage and optimize paid search campaigns, ensuring maximum ROI.

• Develop paid media strategies aligned with the company’s goals, negotiate media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base.

• Develop and implement comprehensive marketing strategies for iHerb Marketplaces on Amazon, Rakuten, Yahoo!, and other relevant platforms.

• Manage Japan specific promotions, curations and coordinate with global teams on for retention campaigns.

• Develop and execute email, retargeting, and loyalty programs aimed at increasing sales and customer lifetime value.

• Work with cross-functional teams to create and execute innovative campaigns that resonate with local and global customer segments.

• Execute promotions and product listing optimization to improve visibility, sales, and customer engagement.

• Collaborate with the global marketing team to align marketplace strategies with overall brand goals.

• Manage the local agencies in improving impact and relevancy to Japanese customers.

• Proactively research partner's sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position. 

• Support Japan team to define commercial strategies and trade marketing calendar to accelerate sales.

Minimum Qualifications

The ideal candidate should demonstrate strong understanding of the e-commerce Marketplace landscape and genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Location:

Remote role, based in Tokyo, Japan 

Experience and Education Requirements: 

Minimum 6 years of relevant e-commerce experience

Bachelor’s degree required.

Must be fluent in Japanese and working level English

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Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.