About Planful

Planful is the pioneer of financial performance management software. We help the world's leading finance teams plan better, close faster, and report with confidence — from Global 2000 enterprises to high-growth challengers. Our platform is purpose-built for the CFO's office, and our customers trust us to run their most critical financial processes.

The Role

We’re looking for a VP, Sales Development to lead our global SDR organization and own pipeline creation across three distinct go-to-market motions. You’ll lead ~30 SDRs through three managers, report directly to the CMO, and partner closely with the CRO.

The SDR org transitioned to a Marketing-led, quality-first model in early 2025. The architecture is in place. Now we need someone to execute against it, optimize for scale, and develop the manager layer above the team. This is a hands-on leadership role for someone who has done this before.

What You’ll Own

Global SDR pipeline creation targets, held to quality metrics, not just meeting volume
Development of three SDR managers (two in seat, one hire in H1)
Execution of the allbound model: inbound qualification, outbound targeting, and ABM plays integrated across all three motions
SDR compensation model ownership, quarterly calibration against quality-first comp design
Cross-functional partnership with Demand Gen, ABM, Field Marketing, RevOps, and Sales leadership
Pipeline health reporting to CMO and CRO on a cadenced basis

What You Bring

7+ years in sales development, including at least 3 years managing through a manager layer
Experience running multiple simultaneous SDR motions; inside, field, and international preferred
A track record of improving pipeline quality, not just volume — with clear understanding of S2 acceptance, S3 conversion, and deal progression
Strong collaboration with Marketing on account-based strategy; experience operating in demand gen and ABM ecosystems
Ability to develop manager-layer talent and coach leaders effectively
B2B SaaS background required; finance/CFO-adjacent domain experience a plus

Why This Role

Build on something, not from scratch: The org, model, and team are already in motion. Your job is to optimize and scale, not redesign
Direct access to CMO and CRO: Short decision cycles, clear mandate, and real executive partnership
Quality over volume, for real: The comp model and cadence are already anchored on pipeline quality
A team that wants to be led well: Capable managers and motivated SDRs ready for the next level of leadership

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
3 months supply of diapers and meal deliveries for the first month of Maternity/Paternity leave
Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and Palm Desert, California
Team-specific offsites in cities like New York, Sonoma, or our HQ in downtown San Francisco
Office hubs in San Francisco, Toronto, and London, plus home office setup and monthly reimbursements for remote employees
Company-wide Mentorship program with executive sponsorship of CFO and manager-specific monthly training programs
Employee Resource Groups such as Women of Planful, Parents of Planful, and more — with full support for creating new ERGs and communities

Pay Transparency Statement

At Planful, our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.

VP of Sales Development