Director of Demand Generation

As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations.

Key Responsibilities

• Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.

• Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.

• Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.

• Partner closely with content and product marketing to create compelling offers, assets, and messaging.

• Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.

• Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.

• Manage demand gen budget, including spend allocation, optimization, and ROI analysis.

• Identify and test new growth channels and tactics.

Requirements

• 7+ years of experience in B2B SaaS marketing with a focus on demand generation.

• Proven track record driving measurable pipeline and revenue impact.

• Deep expertise in paid media, email marketing, marketing automation, and funnel optimization.

• Strong analytical skills and a data-driven mindset.

• Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms.

• Excellent collaboration and leadership skills; able to drive cross-functional alignment.

• E-commerce or marketing tech experience is a plus.

Benefits

• High autonomy with no career ceilings.

• Challenging and interesting work.

• Amazing colleagues.

• Competitive salary and equity.

• Work remotely.

• Covered health, dental, and vision insurance.

• Regular team events and off-sites.

• Unlimited PTO and generous paid parental leave.