Digital Marketing Specialist

Quaint Oak Bank is hiring an experienced Digital Marketing Specialist.
Join a growing organization that offers excellent opportunities for career growth, a team atmosphere, and a competitive benefits package!

Location: Remote
 

Position Summary: This role will focus on building the Quaint Oak brand through social media marketing, offsite SEO, and other relevant digital marketing initiatives.
 

Essential Duties & Responsibilities: 

• Manage social media channels for Quaint Oak Bank and its subsidiaries including content scheduling in HubSpot

• Ability to generate and implement effective social media advertising campaigns

• Social media profile optimization for all company profiles

• Produce graphics for social media posts that support each channel

• Monitor social media channels and the web for comments, @mentions, and messages

• Create templates for internal teams to use on social media

• Increase brand awareness, organic social media following and engagement

• Collaborate with the Marketing team to develop social media campaign strategy

• Stay up to date on social media industry best practices, monitoring trends and recommending improvements

• Perform offsite search engine optimization (SEO) tactics through citation building, backlinking, and outreach

• Claim, manage, and optimize online business listings (e.g. Google Business, Bing for Business, etc.), monitoring and responding to reviews

• Present an activity report for social media community engagement, including @mentions, comments, and other relevant brand awareness metrics

• Report on the effectiveness of offsite SEO strategies, including changes in web traffic generated from offsite activity

• Assist with collecting information for company audits

• Provide graphic design support for marketing projects

• Other duties or special projects as assigned 

Education & Experience:

• 3+ years’ experience in a digital marketing role

• Excellent written and verbal communication skills

• Ability to prioritize projects in a multi-tiered environment

• Strong time management and quality of work with attention to detail

• Understanding of digital accessibility as it pertains to the role

• Experience with HubSpot or other similar social posting platform

• Proficiency with local SEO and best practices 

• Proficiency with social media advertising platforms (e.g. Facebook, Instagram, LinkedIn, etc.)

• Proficiency with Adobe Creative Suite and Canva

• Solid computer skills including proficiency in MS Office and analytics platforms (e.g. Google Analytics, Google Search Console, etc.)

• Experience with influencer marketing is a plus

• Working knowledge of WordPress is a plus

• Bachelor’s degree in Marketing, Communications, Business, or related field

Quaint Oak Bank and/or its subsidiaries is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, ancestry, citizenship status, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. Quaint Oak Bank and/or its subsidiaries is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. To request a reasonable accommodation, contact Rachel Schmahl at 610.798.6111 or rschmahl@quaintoak.com.