
Digital Marketing Specialist
Quaint Oak Bank is hiring an experienced Digital Marketing Specialist.
Join a growing organization that offers excellent opportunities for career growth, a team atmosphere, and a competitive benefits package!
Location: Remote
Position Summary: This role will focus on building the Quaint Oak brand through social media marketing, offsite SEO, and other relevant digital marketing initiatives.
Essential Duties & Responsibilities:
Manage social media channels for Quaint Oak Bank and its subsidiaries including content scheduling in HubSpot
Ability to generate and implement effective social media advertising campaigns
Social media profile optimization for all company profiles
Produce graphics for social media posts that support each channel
Monitor social media channels and the web for comments, @mentions, and messages
Create templates for internal teams to use on social media
Increase brand awareness, organic social media following and engagement
Collaborate with the Marketing team to develop social media campaign strategy
Stay up to date on social media industry best practices, monitoring trends and recommending improvements
Perform offsite search engine optimization (SEO) tactics through citation building, backlinking, and outreach
Claim, manage, and optimize online business listings (e.g. Google Business, Bing for Business, etc.), monitoring and responding to reviews
Present an activity report for social media community engagement, including @mentions, comments, and other relevant brand awareness metrics
Report on the effectiveness of offsite SEO strategies, including changes in web traffic generated from offsite activity
Assist with collecting information for company audits
Provide graphic design support for marketing projects
Other duties or special projects as assigned
Education & Experience:
3+ years’ experience in a digital marketing role
Excellent written and verbal communication skills
Ability to prioritize projects in a multi-tiered environment
Strong time management and quality of work with attention to detail
Understanding of digital accessibility as it pertains to the role
Experience with HubSpot or other similar social posting platform
Proficiency with local SEO and best practices
Proficiency with social media advertising platforms (e.g. Facebook, Instagram, LinkedIn, etc.)
Proficiency with Adobe Creative Suite and Canva
Solid computer skills including proficiency in MS Office and analytics platforms (e.g. Google Analytics, Google Search Console, etc.)
Experience with influencer marketing is a plus
Working knowledge of WordPress is a plus
Bachelor’s degree in Marketing, Communications, Business, or related field
Quaint Oak Bank and/or its subsidiaries is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, ancestry, citizenship status, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. Quaint Oak Bank and/or its subsidiaries is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. To request a reasonable accommodation, contact Rachel Schmahl at 610.798.6111 or rschmahl@quaintoak.com.
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