Account Based Marketing Manager

Replicant was founded on the belief that machines are ready to have useful, complex conversations that will transform the way they interact with the world, starting with customer service.

As the leader in Contact Center Automation, Replicant helps companies automate their most common customer service calls while empowering agents to focus on more complex and nuanced customer challenges. Replicant's AI platform allows consumers to engage in natural conversations across voice, messaging and other digital channels to resolve their customer support issues, without the wait, 24/7. We are now leading the way in using Large Language Models (LLMs) to transform customer service- again. 

If you're excited by AI, ChatGPT, LLMs and want to make an impact with other great technologists and strong go-to-market leaders, then look no further. We've grown our team by 3x, increased revenue by 4x, and were named a top enterprise AI company by The Information. We currently serve Fortune 500 customers, run millions of AI calls per month in production, and are increasing our footprint globally.

We are seeking a dynamic and experienced Account Based Marketing Manager to accelerate our account based marketing motion. This role is critical in driving one-to-few campaigns at scale and optimizing our digital presence to engage and convert target accounts. You will lead the strategy and execution of digital advertising, account-based marketing campaigns, optimization, and personalization initiatives - all while leveraging advanced tools and data-driven insights to fuel growth.

This role will be instrumental in driving the success of both our inbound and outbound pipe-generation motions and will report into the Sr. Director of Revenue Marketing.

What You’ll Do

• Account Based Marketing (ABM): Drive personalized one-to-few ABM campaigns at scale for our target accounts

• Digital Advertising Strategy & Execution: Develop, implement, and optimize paid media strategies to move target accounts through awareness, engagement and conversion stages at the top of the funnel

• A/B Testing: Continuously test and refine conversion points on our website, using data-driven insights to iterate and optimize performance

• Data Analysis & Reporting: Translate performance data from digital platforms into actionable insights, connecting the dots between marketing activities and lead/opportunity creation within Salesforce

What You'll Bring

• 3-5 years of experience in Account Based Marketing or Digital Marketing

• Collaboration & Communication: You’re able to work closely with cross-functional teams to align digital strategies with overall business goals

• Customer Focus: You can understand audience behavior and use that knowledge to inform channel mix and optimize conversion

• Track Record of Success: You have expertise in ABM and Digital Marketing to enterprise accounts. Hands-on experience managing and optimizing ABM tools like Demandbase or 6sense is a plus

• Data-savvy: Experience in translating marketing data into business insights, preferably with Salesforce CRM experience

• Flexible & Adaptable: Highly organized, action-oriented, and able to manage multiple priorities in a fast-paced environment

• Growth Mindset: You’re looking to grow in your career and try new things. You’re curious and informed about the latest technologies, including generative AI tools, to drive efficiencies and smarter working practices within your role

For all full-time employees, we offer:

🏠  Remote working environment that respects time zone differences

💸  Highly competitive salaries, equity, and for US Employees, a 401(k) plan

🏥  Top of the line healthcare (medical, vision, and dental)

🏋️  Health and Wellness Perk

🖥️ Equipment Stipend

🌴  Flexible vacation policy

✈️  Amazing team trips & offsites where you can find our CEO baking bread for the team

🌺 Replicants are eligible for a 5-week sabbatical after being at the company for 4.5 years

Our Values

Replicant has three core values. It is critical that everyone who joins the team feels excited and moved by these values as every new team member makes an impact on our culture.

Blade Runners: We take ownership and pride to influence the outcomes of our goals. We are successful, and like a Blade Runner, use the tools at our disposal to reach our objectives. We value open and honest communication and proactively seek feedback along the way. We are a company driven to grow and achieve both individually and as a team.

Bread Makers: We are humble and strive toward an egalitarian culture. No task is too big or too small. We work together to achieve our goals and develop our company mission. We believe that the whole is greater than the sum of its parts in everything that we do.

Självdistans (Self-Distance): Självdistans is Swedish for self-distance. It's the ability to critically reflect on oneself and one's relations from an external perspective. With this in mind, we act with objectivity and always remember that we are not our work. There's no perfect science to growing a team or business, but we trust everyone at Replicant to point out our blind spots and humbly admit their own.

Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at hr@replicant.ai and we’ll work to meet your needs.