Marketing Analyst

Smartcat was founded in 2016 to help global enterprises create and manage their multilingual content. Today, Smartcat is the essential language AI platform for the global enterprise. 

Our client-tailored language AI turns content in any format into any language, from documents to videos to complex websites and software, making global operations simple for any corporate team. It also allows any user to create new content by tapping into a multilingual enterprise library. 

More than 1,000 global companies including 25% of the Fortune 500 trust Smartcat to communicate their innovations and ideas all over the world.

Smartcat’s vision is to realise a world where there is equal access to innovations and ideas. 

Smartcat is backed by Matrix Partners, FJ Labs, and other leading VC firms focusing on SaaS, marketplaces and AI. You might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp, and Quora in their portfolios. Despite the economic recession, Smartcat is growing at 150% YoY. It's well-funded and capital efficient, providing a unique combination of a hyper-growth environment with downside protection and the ability to think and plan long-term.

Mission

We are seeking a highly analytical and detail-oriented B2B Marketing Analyst to join our dynamic marketing team. As a B2B Marketing Analyst, you will play a crucial role in driving our business growth by optimizing our marketing strategies, analyzing data, and providing valuable insights. Your responsibilities will encompass various aspects of marketing, including paid advertising, user segmentation, personae analysis, market and competitive analysis, traffic source segmentation, ROI analysis, and marketing and sales funnel analysis. Your ability to derive actionable recommendations from data will be instrumental in shaping our marketing initiatives and driving positive outcomes.

Responsibilities

• Conduct in-depth analysis of paid advertising campaigns to assess their performance, identify areas of improvement, and optimize ROI.

• Utilize user segmentation and persona analysis to identify target audiences, understand their needs and behaviors, and develop personalized marketing strategies.

• Perform comprehensive market and competitive analysis to identify trends, opportunities, and potential threats. Provide actionable insights to inform marketing strategies and stay ahead of the competition.

• Monitor and analyze data from Google Analytics and other relevant platforms to evaluate website traffic, user engagement, and conversion rates. Identify opportunities for improvement and propose data-driven solutions.

• Conduct traffic source segmentation analysis to identify the most effective channels for lead generation and customer acquisition.

• Evaluate the ROI of marketing campaigns and lead acquisition efforts. Develop and implement metrics and reporting systems to measure the effectiveness and efficiency of marketing activities.

• Analyze the marketing and sales funnel to identify bottlenecks, drop-off points, and opportunities for optimization. Recommend strategies to improve conversion rates and maximize customer retention.

• Collaborate with cross-functional teams, including marketing, sales, and product, to align strategies and implement business recommendations.

• Stay up-to-date with industry trends, emerging technologies, and best practices in B2B marketing analytics. Continuously improve data collection methods, analytical models, and reporting techniques.

Qualifications

• Bachelor's degree in marketing, business, statistics, or a related field. A master's degree is a plus.

• Proven experience in B2B marketing analytics, preferably in a similar role.

• Proficiency in data analysis tools such as Google Analytics, Excel, and SQL.

• Experience and expertise with HubSpot is required

• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

• Solid understanding of paid advertising platforms, segmentation strategies, persona analysis, market and competitive analysis, and marketing and sales funnel concepts.

• Excellent problem-solving skills with a detail-oriented and proactive approach.

• Strong communication skills to present findings and recommendations to stakeholders at various levels.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Self-motivated and curious with a passion for data-driven decision-making.

• Join our team and contribute to our company's growth by leveraging data-driven insights to optimize our B2B marketing strategies. Together, we will drive business success and achieve our goals.

Why joining Smartcat might be your best move so far

• Innovating the $50 Billion industry
  Smartcat’s innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost.

• High-impact role enabling innovation and inclusion in organisations
  You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. 

• Fully remote team of high-performers
  We are a global team of 170+ enthusiastic people. We have been fully remote since 2020, with some locations populated with more “Smartcatters” than others, such as Boston, NYC, SF, the Bay Area, London, Lisbon, and Yerevan.  We strive to grow aggressively, but we also preserve our high performance, engagement, and open feedback culture. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too.

• Join the rocketship to scale-up 10x and beyond together
  We are looking for someone who will become a part of the team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing 150% YoY thanks to the strong product-market fit and the culture of high sense of urgency.   

• Celebrating diversity
  We welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work. We are committed to diversity and inclusion & prohibit discrimination and harassment.