Growth Marketing Manager, B2B AI

Synthflow AI is a no-code platform for deploying voice AI agents that automate phone calls across contact center operations and business process outsourcing (BPO) at scale. We help mid-market and enterprise companies manage routine calls to save teams time and resources.

Our agents have already delivered measurable impact:

• Over 5 million hours of contact center operations saved

• 35% more calls answered compared to non-AI operators

• 45 million calls handled with a 99.9% uptime

Backed by Accel, Atlantic Labs, and Singular and trusted by over 1,000 customers, our growth leads an industry shift toward sophisticated and accessible conversational AI.

About the Role

As Growth Marketing Manager (B2B) at Synthflow, you’ll lead the strategy and execution of data-driven marketing programs that generate and convert qualified leads into pipeline and revenue. You’ll own the full-funnel—from demand generation to conversion optimization—using performance data, experimentation, and marketing automation to drive results.

What You'll Do

Develop And Execute B2B Growth Strategies

• Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.

• Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.

• Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.

Optimize Lead Generation And Conversion

• Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.

• Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.

• Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.

Leverage Data-Driven Insights

• Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).

• Conduct experimentation and A/B testing and other experiments to optimize marketing campaigns and improve performance.

Omni-Channel Marketing Expertise

• Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.

• Optimize channel performance based on data analysis and insights.

• Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.

Demand Generation Campaign And Tactics

• Evaluate and develop demand gen strategies & campaigns with clients

• Leverage experience to support integrated marketing efforts and campaign orchestration

KPI And Unit Economics Management

• Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).

What You'll Bring

• 5+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.

• Proven track record of driving qualified leads and achieving measurable results.

• Strong understanding of B2B marketing best practices and strategies.

• Expertise in B2B marketing tools and marketing automation platforms (HubSpot, LinkedIn, Google).

• Strong analytical skills and experience using data to drive decision-making.

• Experience with omni-channel marketing strategies and tactics.

• Excellent communication, presentation, and collaboration skills.

• A passion for B2B sales and driving customer adoption.

• Bachelor's or Master's degree in marketing, business, or a related field.

Founded in Berlin in 2023 by serial entrepreneurs Albert Astabatsyan, Hakob Astabatsyan, and Sassun Mirzakhan-Saky, Synthflow AI democratizes access to advanced voice AI with a no-code platform that lets enterprises easily create, deploy and scale natural-sounding, cost-effective voice agents tailored to their business needs.