Social Media Manager - Gaming (Freelance)

Location: Remote (Pacific Time Zone)

Engagement Type:  Freelance (Temp Employee - W4)

Reports To: Director of Social

About Us 

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.

The Role 

Our Gaming team is seeking an experienced Social Media Manager to lead day-to-day social channel management and content publishing for a mobile video game IP. This role is ideal for a social lead who understands how to translate campaign strategy into consistent, high-quality social execution.

You will be responsible for managing the social channels themselves — including content scheduling, publishing, and ongoing channel oversight — while ensuring that each post supports the broader launch strategy and connects with gaming audiences.

Working closely with the Director of Social and cross-functional teams, you will manage the editorial calendar, oversee content rollout across platforms, and help ensure social content is delivered and published accurately, on time, and aligned with campaign priorities.

This freelance role runs May through December 2026 and will focus on channel management, content publishing, editorial planning, and copywriting across key social platforms. While you may support social content development when needed, a dedicated creative team will lead primary concepting and asset creation.

Here’s What You’ll Do

Social Channel Management & Publishing

• Own day-to-day management of the game’s social channels, ensuring consistent, high-quality publishing across platforms

• Schedule, publish, and manage social content across channels including coordination of launch beats, announcements, and campaign moments

• Maintain platform best practices and ensure posts are optimized for each channel

Editorial Planning & Content Operations

• Build and manage the social editorial calendar across launch phases

• Coordinate with creative, production, and client teams to ensure assets are delivered, approved, and ready for publishing

• Write and refine social copy to ensure consistency with the game’s tone and voice

• Perform final quality control (QC) on all social posts before publishing, ensuring accuracy of copy, assets, links, tags, and platform formatting

Cross-Functional Collaboration & Launch Support

• Work closely with the Director of Social and cross-functional teams to support integrated campaign execution

• Support the rollout of social content created by the creative team, ensuring assets are properly formatted, scheduled, and published

• Monitor gaming culture, platform trends, and audience behaviors to help keep content timely and relevant

Here’s What It Takes

• 6+ years of experience managing brand or entertainment social channels, ideally within gaming, entertainment, or agency environments

• Proven experience publishing and managing high-volume social content across multiple platforms

• Strong experience building and maintaining editorial calendars and social publishing workflows

• Excellent copywriting and editing skills for social media

• Strong understanding of gaming audiences, fan communities, and social platform behaviors

• Ability to coordinate across multiple teams and manage deadlines in a fast-paced campaign environment

• Previous experience serving as a client-facing social media lead (SME), comfortable presenting recommendations, communicating updates, and collaborating directly with client partners

• Experience supporting or leading social campaigns for the launch of a new AAA game IP or major title release

• Proficiency with Google Workspace and social publishing / collaboration tools (e.g., Sprinklr, Sprout, Asana, Slack)

About Our Culture

UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.