Paid Social Campaign Manager

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in the UK (Voucher Codes).  

About The Role:  

Ziff Davis Shopping is seeking a passionate, results-oriented individual to join a seasoned digital marketing team to help build and manage performance-driven social strategy across our brands. The Paid Campaign Manager is responsible for executing paid social media strategies to achieve client sponsored targets. The ideal candidate has direct experience launching marketing campaigns across platforms, including but not limited to: Facebook, Instagram, TikTok, and emerging.  The ideal candidate will step into a role where their innovative thoughts translate into captivating digital tales.  

What You’ll Do:  

• Develop high level social media strategy, leverage social across platforms and integrate social media into multi-channel marketing strategies

• Manage and execute paid social campaign budgets and advise on recommended campaign optimization

• Ensure campaign delivery, performance and advertiser goals are being fulfilled

• Plan and manage allocated campaigns and implement new initiatives that exceed client KPIs

• Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, organic social support, budgeting, etc.)

• Reporting on campaigns from various reporting sources (In-platform, bid management platforms, and web analytic platforms)

• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions

Qualifications:  

• 2-3 years of experience in paid media with extensive experience executing social media strategies

• In-depth knowledge of organic and paid social trends and prior experience in content creator across Social Platforms (Facebook, Twitter, Pinterest, TikTok and emerging)

• Strong grammar, strong organizational skills, meticulous attention to detail and proven ability to meet tight deadlines.

• Experience with Paid Social campaign management technology from implementation to daily management of optimization features

• Demonstrated experience in managing large and complex Paid Social campaigns

• Data and analysis-based decision making.

• Independent, yet collaborative mindset.

• Proficient in visual editing tools and platforms, including Canva

• E-commerce experience is a plus

• Eagerness to test and innovate

We Offer Great Benefits:   

• Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance

• Flexible Vacation / Paid Time Off

• Charitable Giving Programs that include Paid Time off to volunteer and donation match

• Family Planning Programs like MAVEN Fertility Concierge

• Pregnancy and Paid Parental Leave (up to 16 weeks)

• 401K savings plan with employer match

• Employee stock purchase program (ESPP)

• Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions

• Hybrid, Remote and Flexible work arrangements

• Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. 

Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.