About Zipline

Zipline is a well-funded, rapidly growing SaaS company transforming how frontline teams work. We empower the world’s leading brands across retail, healthcare, logistics, and beyond to connect, align, and inspire their employees — from headquarters to the front lines.

Our customers consistently give us best-in-class NPS and CSAT scores, and they rave about how Zipline makes their teams’ lives easier and their businesses more effective. We’re also a fully remote company, with passionate employees across the U.S., Canada, and around the globe.

About the Role

Zipline’s marketing team is growing, and we’re looking for a Senior Content Marketing Manager to help shape and scale our content engine. Reporting to the Head of Content, you’ll drive the programs that matter most: customer stories, webinars, thought leadership, newsletters, and more.

This role is equal parts creator and independent operator: you’ll set direction and produce great work yourself while building the systems and relationships to keep it all running at a high level.

What You’ll Do

Customer Storytelling

Build relationships with Customer Success, Sales, and Account Managers to surface stories
Conduct interviews and manage customer relationships (on-site and virtually)
Shape experiences into polished case studies, testimonials, and narratives
Repurpose stories across blogs, webinars, social, and sales assets
Track resonance and engagement to inform future content

Webinars / Live Events / Presentations

Own webinar strategy and execution, from audience development to production
Repurpose webinars into clips, blog content, newsletters, and social posts
Measure performance (registrations, attendance, engagement) and iterate
Explore new formats such as podcasts or video series

Thought Leadership

Develop content positioning Zipline as a leader in retail operations
Co-own content calendar and align stakeholders on priorities
Partner with demand gen team to strengthen campaigns
Share upcoming campaigns and stories through internal comms

Content Operations & Distribution

Use AI tools to streamline production and repurposing
Build templates, playbooks, and processes for faster content creation
Measure performance across channels and report insights to leadership
Focus on pipeline impact, not vanity metrics

What We Look For

5–7 years in B2B content marketing with a strong portfolio
Excellent writing and editing skills across formats and channels
Strong project management instincts and ability to work independently
Comfort with ambiguity and ability to prioritize effectively
Curiosity about AI and willingness to experiment
Team-first attitude with strong collaboration skills

Nice to Have

Familiarity with frontline teams, retail, retail tech, or B2B SaaS
Hands-on experience with webinar/podcast production, product marketing, SEO
Experience building audiences or communities
Comfort with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms

Compensation

Canada Range: $105,568 – $129,028 CAD annually
Adjustments: 5–10% multipliers for higher-cost markets (e.g., U.S. major cities)
Transparent pay philosophy with career development conversations to ensure growth

What’s In It For You

Remote-first culture with flexibility to work where you’re comfortable
Stock options for meaningful ownership in a fast-growing company
Time off: Flexible PTO, monthly coffee-shop stipend, and a one-month sabbatical after five years
Benefits: World-class medical, dental, and vision coverage
Connection: Annual company off-sites in locations like New York, Costa Rica, Whistler, Palm Springs, San Diego, and Mexico City
Volunteering: Paid volunteer day each quarter
Learning: Unlimited access to Udemy Business
Culture: Diverse, inclusive, and collaborative team environment

Senior Content Marketing Manager