Email Marketer/Copywriter (Information Products)

Summary About 4Media

We’re a dedicated team of passionate leaders who have worked diligently to make 4Media one of the largest and strongest E-commerce Growth Agencies in the United States. We have approximately 90+ employees that consist of Strategists, Media Buyers, Customer Success Managers, Graphic Designers, Photographers and Videographers, Email Marketers, Copywriters, Developers, and so much more!

We believe that excellence begins with a team focused on the same goal – to make our clients happy by growing their businesses profitably and providing them with a world-class experience. We aim to achieve that by providing elaborate employee training, support for growth and learning during each team member’s employment, and cultivating happy company culture for every single employee. To us, enjoying your career is as important as excelling in it.

Talent and experience are important, but your commitment to improve, the standards you hold for yourself, and your determination to “get it done no matter what” are the traits we admire most.

Responsibilities

• Collaborate with strategist, copywriters, and funnel builders on the overall marketing strategy

• Write email copy to increase user engagement and drive revenue

• Analyze email marketing performance

• Lead A/B testing and monitor the results

• Optimize email campaign performance

• Plan and implement a content calendar

• Create and manage auto-responder email campaigns

Primary Objectives

As our email marketing specialist you will

• Communicate and plan with the marketing team and clients

• Audit the existing automations and email marketing strategy for our clients then create a vision of the ideal customer flow end to end.

• Develop and execute on automations for various funnel structures (webinars, VSLs, etc…)

• Develop and execute a calendar of email and SMS comms that supplement existing automations

• Test and iterate to optimize email and SMS campaigns

• Report metrics with insights

• Improve user journey and increase conversions

Qualifications & Things We’ll Love About You

• 3+ years experience in email marketing with a background in direct response marketing

• Excellent at copywriting that drives revenue

• Excellent at writing engaging content

• Deep understanding of the digital marketing consumer journey.

• Performance driven

• Familiar with Hubspot, Active Campaign, and Infusion Soft / Keap and more.

This Job Isn’t For You If:

• You do not feel comfortable handling multiple clients and projects at once.

• You aren’t comfortable putting in extra hours when needed. We do our best to not have to work nights or weekends but due to the nature of the work sometimes it’s inevitable.

• You’re more of a ‘lone-wolf’ and don’t enjoy working collaboratively with multiple parties

Compensation

$60,000-$72,000 per year

Hours

9:00 AM - 6:00 PM EST

Benefits

• Health

• Dental

• Vision

• Life Insurance

• PTO

• Paid Holidays

• Paid Sick Days

4Media’s Core Values:

1. Nobody is bigger than the team.
2. Hard work beats talent, but planning beats hard work.
3. We don't make excuses. We take responsibility.
4. All in or nothing.
5. Always be growing.