AdOps Manager/Optimizer

The Role

BroMedia is looking for an Ad Operations Manager to optimize the ad revenue (display and video) for all our sites.

This is a cross-functional role involving ad operations, analysis, troubleshooting, partner management, testing, and optimization.

About BroMedia

• BroMedia is a performance content publisher which means we create our own content around trending topics and attract readers to these articles

• We think of ourselves as a way for brands to reach audiences that have become underserved due to the digitization of online content

• We are a collective of world experts in real-time data collection, content engagement analysis, and revenue-per-session optimization.

• BroMedia currently managed 1.5B+ ad impression per month and plan to grow to 5B.

• Our team is the most important part of the business. We have our own unique way of operating - we are a team who works hard and is accountable to each other, we work fast and iterate quickly, and we maintain a very flat, fair structure.

• We do not believe in micro-managing and go out of our way to get out of the way so great things can be done. If things do go wrong, we do not blame each other but pull together to find solutions.

Responsibilities and Duties

• Implementation of new demand partners (in collaboration with the tech team), testing, and after live debugs for errors and anomalies

• Maintain contact and communication with partners in order to provide regular updates on performance and how we can grow the partnership

• Conduct regular audits of existing sites to ensure that all partners are properly connected

• Ensure that the data provided by our internal dashboard on a daily basis is up-to-date and accurate

• Analyse daily performance looking for dips and upticks in key metrics e.g. RPM, ads per page, bid rate, unfilled impressions, and all other indicators to address them immediately

• Identify and resolve technical Ad Operations and ad-trafficking issues (with the tech team and analytics partners)

• Research different strategies that can be used to further improve performance

• Apply the recommendations of our analytics partner (Pubstack)

• Proactively proposes A/B tests or analyses to the analytics team in order to optimize performance

• Updates implementation processes as needed

• Drive innovation by staying up to date on industry best practices and emerging ad technologies

• Schedule regular monthly or quarterly updates to go over performance and share new tech/implementation recently developed

• Run monthly and annual comparative reports and check historical data to provide trend analysis

• Develops new relationships with partners and keeps an eye on the ones our competitors are using

• Participates in advertiser events to consolidate and increase the company's network

Qualifications and Skills

• Excellent organization and follow-up skills

• Must be detail-oriented with great attention to accuracy, and have the ability to manage and communicate with teams on multiple projects

• Autonomy and proactivity in the expected tasks

• Attention to detail and is cutthroat with numbers, monitoring, and crushing targets

• A critical thinker and tech-savvy

• Proficient in MS Excel & Google Sheets, and data presentation

• Has experience with client relations

• Understands how website ad monetization works

• Thrives in a dynamic workplace and adapts to the constant change in the ad tech industry

• A self-starter and a sponge for new learnings

Great to Have

• Has worked with AdSense, Google Analytics, and GAM and has extensive knowledge of Google policies and other platforms

• Has worked with Prebid

• Has managed a website for ad revenue monetization or worked for an SSP

• At least 1-year in programmatic sell-side, ad operations

• Experience with video monetization is a plus

Benefits and Perks

• Location freedom (100% remote-working setup)

• You get to create your own schedule

• Competitive Compensation Package

• Work with a dynamic and competent team that will improve your skills in a positive atmosphere

If you think you are a good fit to join BroMedia ad optimization team, please fill out the application and give specific reasons for what sets you apart.