Sales Development Representative (SDR)

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

Cordance is seeking ambitious and resilient Sales Development Representatives (SDRs) to join our growing team. As an SDR, you’ll be on the front lines of our sales organization: prospecting, researching, and engaging with potential customers to create qualified opportunities for our sales team. This is a high-impact, entry-level sales role that requires persistence, creativity, and a hunger to learn.  This is more than just an entry point into sales.  It’s a launchpad for your career. Many of our top performers grow into Account Executive, Customer Success, or Marketing roles. If you are resilient, curious, and motivated by growth, you’ll find success here.

Key Responsibilities

• Represent the company’s assigned products and services, using comprehensive knowledge as well as prospect research to explain how our solutions meet customer needs. 

• You may run two primary plays at Cordance based on the needs of the business unit. 

  • New customer acquisition via inbound/outbound efforts 

  • Installed base expansion via inbound/outbound efforts (on an as needed & requested basis) 

• Generate leads and build relationships by nurturing prospects and developing early-stage potential sales opportunities. Respond to inbound inquiries exercising speed to lead principles. 

• Conduct high-quality and high-volume (50-80 activities per day) prospecting activities to qualify potential leads through research, calls, emails, video, social media, and other means using sales development best practices. 

• Conduct qualification calls with prospects and customers to ensure a good fit and use case for the product, laying a foundation for long term retention and customer success, also recognizing leads which should be returned to marketing for further nurture. 

• Schedule discovery meetings or demos with prospects/customers for your assigned AEs. 

• Utilize CRM, Sales Engagement Platform, and other tools to capture and record all your activities, next steps, follow up information, and notes.  

• Work collaboratively with SDR leadership and AE’s to develop and implement prospecting strategies for their accounts or territory. 

• Meet or exceed assigned sales objectives, targets, and quotas.  

• Collaborate with and coordinate with SDR leadership to share information, feedback, and key learnings regarding trends and processes.  

Competencies & Behaviors

• Resiliency: Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment.

• Coachability: Openness to feedback, eagerness to learn, and ability to quickly apply new skills.

• Curiosity & Problem Solving: Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects.

• Ownership: A disciplined, proactive mindset with a strong sense of accountability for results.

• Growth Mindset: A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow.

• Strong communication skills, written and verbal, with the confidence to engage decision-makers.

• Ability to thrive in a fast-paced, high-energy team environment.

Required Qualifications

• Bachelor’s degree or equivalent experience.

• 0–2 years of professional experience (internships, part-time work, or sales-related roles a plus).

• Familiarity with sales tools and CRMs (Salesforce, Outreach, HubSpot, or similar) preferred.

• Comfort with high-volume outreach, including phone, email, and LinkedIn.

• Strong organizational skills and ability to manage multiple priorities.

• Passion for sales and a desire to build a long-term career in revenue-generating roles.

#LI-Remote

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

• Health and Wellness:

  • Comprehensive Health Coverage: Coverage begins on your first day of employment.

• Retirement Savings:

  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.

  • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.

• Paid Time Off:

  • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.

• Parental Leave:

  • 12 weeks paid leave for all employees.

• Remote Work Support:

  • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.

• Holidays:

  • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.