SEO Specialist

Employment type: Full-time, salaried, exempt-level employee

Level: Mid-Level

Reports to: Head of Marketing

Salary Range: $60,000 - $75,000 base salary. Overall compensation will be based on the candidate's experience, potential for contribution, and scope of role.

Location: Remote, but candidates must be Texas-based. Must be willing to travel to our College Station office once a month. Relocation to Bryan/College Station offered to Texas residents.

WHO WE ARE

Frogslayer is a custom software development firm that rescues stalled software projects and designs, builds, and scales new software solutions for mid-market companies. We bring together strategy, design, and engineering to rapidly design, build, and scale software solutions critical to our clients' success. With a team of experienced developers, a unique approach, and a proven track record of delivering quality software, Frogslayer is dedicated to driving growth and success for its clients.

Frogslayer aims to be a top-tier “talent destination” for exceptional individuals who want to grow their careers long-term. Our people are committed, hard-working, and genuinely care about the well-being of each other and Frogslayer. We have been continually recognized for the past 7 years by Inc. And Texas Monthly as one of the “best places to work” in Texas and the US.   

Frogslayer is an equal-opportunity employer. We welcome and encourage diversity in the workplace. We offer a generous benefits package, including company contributions to medical benefits for full-time employees and their families. In addition, we offer a flexible work environment, company-sponsored activities, and a commitment to providing each employee with job satisfaction and growth opportunities based on each person’s needs and goals.

WHO YOU ARE

You're a digital marketing professional with a passion for SEO. Keywords, backlinks, and SERPs are more than just buzzwords to you - they're the tools of your trade. You know your way around Google Analytics and SEMRush. The thought of diving deep into SEO strategies and uncovering the secrets to organic growth gives you that spark of excitement.

You’re always on the hunt for new tactics and strategies, and ready to share your knowledge with the rest of the team. Our industry changes fast, and you are ready to change right with it. You can move fast but always pay attention to the smallest of details. You enjoy experimenting and testing different tactics. The things that keep you up at night are how to elevate your website's ranking and understanding how and where to reach your target audience.

You take your work seriously but never lose the fun in the process. You enjoy working on a team where humor is part of the DNA, and a good meme is always appreciated. If you enjoy frog puns, you’ll fit right in.

THE ROLE

As an SEO Specialist at Frogslayer, you'll play a pivotal role in shaping our online presence. You'll be tasked with developing and implementing effective SEO strategies that increase our site's visibility, drive organic traffic, and contribute to our overall growth objectives.

More specifically, you will:

• Conduct thorough keyword research to identify opportunities and trends to use throughout our website, content, and marketing campaigns.

• Implement on-page SEO best practices to enhance website structure, meta tags, and content for improved search engine performance.

• Audit and address technical issues that may impact website ranking, such as site speed optimization, mobile responsiveness, and crawlability.

• Build and optimize targeted landing pages to enhance user engagement, drive conversions, and boost SEO rankings.

• Develop and execute effective link-building strategies to enhance domain authority and drive high-quality backlinks.

• Utilize analytics tools to monitor website performance, track key metrics, and provide regular reports on SEO progress and insights.

• Collaborate with others within the marketing department and web development team to manage SEO strategy and provide SEO insights and recommendations.

• Stay on top of industry trends and search engine algorithm updates.

REQUIREMENTS

• Bachelor's degree in marketing, communications, a related field, or equivalent work experience  

• 2+ years of experience in SEO

• Experience in B2B marketing 

• Excellent project management skills with the ability to manage multiple projects simultaneously

• Strong writing and analytical skills

• Must have strong knowledge of WordPress, SEO tools, and Google tools (SEMRush, Analytics, Search Console, Tag Manager, etc.)

• Working knowledge of general marketing tools (HubSpot, HotJar, etc.)

NICE TO HAVES

• Experience in professional services

• Experience in the technology or software development industry

PERKS & BENEFITS

• Competitive salary at the national level

• Discretionary bonus plan for eligible employees

• Fully funded medical, dental, and vision insurance for full-time employees & their entire family

• Firm-sponsored life and disability insurance

• 401k with matching

• Flexible discretionary time off

• Dedicated budget for learning & development to supplement career growth

• Top-tier tools, systems, and equipment

• Paid training and conference days

• Company-sponsored events

• And more! Please see frogslayer.com/careers for more info.

Frogslayer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.