Social Media Coordinator

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Social Media Coordinator to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies.

At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load.

Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.

The Opportunity 

You know what makes content click and what makes people keep scrolling. As Social Marketing Coordinator, you will help shape how Poppy & Peonies shows up across social, turning ideas into content that feels timely, thoughtful, and on brand.

You will work closely with the Social Marketing Specialist to keep our channels running smoothly and our content calendar moving. From publishing and scheduling to writing captions, spotting opportunities, and making sure every post is optimized, you will be deeply involved in the day to day execution that keeps a strong social presence alive. You will help ensure the details are buttoned up while also bringing a sharp eye for what is relevant, engaging, and worth paying attention to.

This role is a strong fit for someone who is digitally fluent, highly organized, creative, and tuned into the pace of social. Someone who understands that great social is equal parts instinct, taste, strategy, and consistency. You are curious about trends, but even more curious about why they work and how to translate them in a way that feels smart and right for the brand.

If you are excited by the idea of helping grow a brand with a distinct point of view, building experience inside a fast-moving marketing team, and contributing to content that people genuinely want to engage with, we would love to hear from you.

Does this sound like you?
Are you excited by the challenge of building social content that feels sharp, current, and intentional?
Do you have a strong sense of what performs, what resonates, and what makes a brand stand out?
Are you eager to grow your career in social marketing with a brand people genuinely love?

If you answered yes, yes, and yes, we would love to hear from you!

More Details About The Role

• Own the day-to-day scheduling and publishing of content across Instagram, TikTok, Facebook, and any future platform expansions.

• Execute against the social content calendar with accuracy, consistency, and attention to detail.

• Ensure all posts are properly formatted, captioned, tagged, and optimized for each platform while maintaining brand voice and visual standards.

• Conduct final quality checks on all content prior to publishing (links, tags, formatting, spelling, product mentions, etc.).

• Assist with editing and preparing short-form video content for Instagram Reels, TikTok, and other social-first formats.

• Identify trending sounds, formats, and cultural moments that align with the brand and can be leveraged for timely content.

• Monitor social media trends, platform updates, and emerging features to support ongoing optimization.

• Support community engagement by assisting with comment moderation and direct messages as needed.

• Monitor brand mentions and conversations, flagging customer service or brand-sensitive issues appropriately.

• Collaborate closely with the Social Marketing Specialist to ensure seamless execution, enabling focus on strategy, growth initiatives, and on-set content leadership.

What You Bring to The Role

• 2+ years of experience in social marketing and content creation. 

• You have proven experience in social media marketing and content creation, with an emphasis on building, growing, and maintaining social channels.

• You have strong knowledge of social media platforms including Instagram, Pinterest, and Facebook.

• You have excellent written and verbal communication skills.

• You are highly creative with an eye for visual content and the ability to translate ideas into engaging social media content.

• You have experience in executing content calendars, scheduling posts, and ensuring consistent brand voice across platforms.

• You are proficient in social media analytics tools (Instagram Insights, Meta Analytics, etc.) to track performance and identify opportunities.

• You’re a collaborative team player who can brainstorm with others.

• You’re flexible and can adapt to changing priorities on the go. 

• You are detail-oriented with excellent organizational and time-management skills.

• You have the ability to work in a fast-paced environment and manage multiple projects simultaneously.

Location

We’re a fully remote team spread across North America, which means you can work from wherever you do your best thinking, problem-solving, and customer-obsessing. While this role is fully remote, there may be opportunities for domestic or international travel for team get-togethers, special events, and the occasional chance to connect in person.

Interview Process

• Video screen with Niamh, Talent Advisor from Bloom

• Video interview with Nina Stoiber (Social Marketing Specialist) 

• Take Home Assignment 

• Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)

• Reference check

$60,000 - $70,000 a year

Total Rewards

• Annual Salary ranges from $60,000-$70,000 CAD

• 3 weeks of paid vacation per year 

• 5 additional flex days

• $1,500 CAD annual health spending account 

• $250 CAD annual period & menstrual budget 

• $1,000 CAD annual allowance towards Poppy & Peonies product 

• $400 CAD home office setup allowance

Our Commitment to you.

Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.

We believe transparency matters, especially as technology evolves.

At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.

About Bloom

Bloom is a full-service workplace design consultancy representing Poppy & Peonies at they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!